Channel 4’s coverage of the Paris 2024 Paralympics Opening Ceremony drew a peak audience of nearly 2 million viewers, representing 16.2% of the total audience share.
On the evening of the event, from 6.30pm to 10.45pm, the coverage averaged an impressive 1.4 million viewers, accounting for an 11.7% audience share. This substantial viewership underscores the significant interest in the Paralympics, highlighting the event’s widespread appeal.
The broadcast included a feature promoting the Every Body Moves initiative, a website run by ParalympicsGB that helps people with disabilities find local sports clubs. During the coverage, a QR code was displayed, directing viewers to the site. Subsequently, the site experienced a 555% increase in users, with more than 4,000 individuals exploring opportunities to engage in sports activities.
The initiative lists over 19,000 activities and clubs across the UK, aimed at encouraging participation in grassroots sports. The surge in traffic to the Every Body Moves website demonstrates the positive impact of the Paralympics Opening Ceremony on raising awareness and fostering inclusion in sports for people with disabilities.
Channel 4 has committed to continuing its support for the Every Body Moves initiative throughout the Paralympics. The channel plans to display the QR code regularly, inviting disabled individuals to participate in local sports activities.
The Paris 2024 Paralympics Opening Ceremony’s successful broadcast not only captivated millions of viewers but also significantly boosted efforts to promote sports participation among people with disabilities.
