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Online Identity A Bargain on the Dark Web

Online Identity A Bargain on the Dark Web

Online identities, once considered private and secure, are now alarmingly accessible to cybercriminals at minimal costs.

With comprehensive personal data being sold for less than £750, the need for robust digital security has never been more crucial. This article explores the shocking vulnerability of online information and offers insight into protecting one’s digital presence.

In the hidden corners of the internet, your personal data commands surprisingly low prices. According to recent findings, a complete repertoire of your online identity—comprising usernames, passwords, and account details—can be acquired for a mere £744.30. This shocking reality is made evident by the research conducted by Money Guru, which highlights the urgency and importance of safeguarding one’s digital footprint from opportunistic cybercriminals.

Financial details, including credit and debit card information, have a dark web value of approximately £619.40. Meanwhile, credentials for online shopping platforms like Amazon and eBay are sold for merely £30.30. This disparity in pricing underscores the heightened value criminals place on direct access to financial resources compared to retail accounts.

It’s not just financial data that’s at risk. Travel-associated accounts, including popular services like Airbnb and Uber, are sold for about £26.40. Additionally, entertainment profiles such as Apple ID and Netflix have their own market value, priced collectively at £27.90. These figures reflect the broad spectrum of digital identities available to malevolent buyers.

Social media accounts, vital to many individuals’ online presence, can be purchased for as little as £18.40. Similarly, email services, crucial for both personal and professional communications, have logins available for purchase starting at £2.10. This low barrier to entry amplifies the risk, emphasising the importance of robust security measures.

James MacDonald, Head of Digital at Money Guru, expresses concern over these findings. He asserts, “For less than £750, criminals can access not only your bank details, but online shopping, social media, and email information too.” His statement is a clarion call for individuals to bolster their data protection efforts, mitigating the risk of exploitation.

The research also exposes the prevalence of these activities on dark web platforms renowned for dealing in counterfeit items, narcotics, and arms. The thriving market for personal data highlights a critical security threat that individuals and organisations alike must address to protect sensitive information from being commodified.

To safeguard against these vulnerabilities, individuals are advised to employ multi-factor authentication and maintain strong, unique passwords for each account. Regularly monitoring accounts for unusual activity and being cautious with sharing personal information online are pivotal strategies in fortifying one’s digital security.


The commodification of personal data is a stark reminder of the digital age’s security challenges.

Investing in protective measures is essential in safeguarding against identity theft and ensuring one’s online safety.

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