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On the Beach Evaluates Future Headquarters Relocation

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On the Beach, a leading online travel agency, announced potential plans to relocate its head office from Cheadle. The company aims to better support its innovative market strategies.

In its recent trading update, On the Beach reported 17% growth in UK revenue for the fiscal year ending 30 September 2017. It aims for continued excellence in talent attraction by considering a change in its office location, alongside reviewing performance incentives.

UK growth has been impressive, with On the Beach witnessing a 17% rise in revenue for the year leading up to 30 September 2017. Such growth is indicative of the company’s robust business model and strategic prowess in navigating the competitive travel industry landscape.

The decision to evaluate new headquarters locations is intertwined with the objective to foster an environment conducive to innovation and talent retention. Through reassessment of its office location, the company intends to bolster its ability to attract top-tier professionals.

May 2017 marked the acquisition of Sunshine.co.uk Limited by On the Beach. The integration of this acquisition is now reported as ‘substantially complete,’ showcasing efficient management and alignment of business objectives.

This successful incorporation has enabled On the Beach to enhance its market share both domestically and globally, providing a solid foundation for its ongoing and future expansions.

On the Beach is not just consolidating its position in existing markets; it is also actively expanding into new territories.

The company’s launch into Denmark, set for early 2018, highlights its commitment to increasing international market penetration and revenue growth.

This expansion strategy is essential for maintaining competitive edge and fostering ongoing development within the travel sector.

Despite the dynamic and often unpredictable travel market, On the Beach remains resolute in its drive to deliver sustained profitability, with adjusted profit before tax expected to meet market expectations.

For investors and stakeholders, this establishes a sense of confidence in the company’s fiscal robustness and strategic foresight.

To maintain its industry-leading status, On the Beach is re-evaluating its reward mechanisms for top performers, aligning with its initiative to optimise talent acquisition and retention.

Such measures reflect the company’s forward-thinking approach to corporate development, ensuring that it continues to outpace its competitors.

The company is committed to transparency, promising further updates to shareholders regarding its operational strategies and potential new head office location.

This proactive shareholder engagement strategy demonstrates a commitment to trust and openness.

The contemplation of relocating its head office signifies On the Beach’s strategic adaptation to evolving market conditions. By harnessing growth opportunities, the company is well-positioned to enhance its operational capabilities and sustain its competitive advantage.


On the Beach’s potential office move underscores its adaptive strategy for continuous growth and leadership in the travel industry. The company’s efforts in aligning operations with market demands are designed to sustain its thriving trajectory.

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