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Ocado’s Smart Robots The Future of Retail Automation

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Ocado has unveiled smart robots capable of picking and packing 50,000 different items. These innovations promise to revolutionise order processing and efficiency within the retail sector.

The online retailer, known for its technological advancements, fulfils 260,000 orders weekly through Ocado.com. Its technology division is pioneering efficient systems using artificial intelligence and robotics, highlighted by projects like the SoMa soft manipulation system and the SecondHands technician cobot.

Revolutionising Retail with Robotics

Ocado’s recent advancements in robotics are setting new standards in the retail sector. With the capability to pick and pack up to 50,000 different items, these smart robots are not only enhancing efficiency but also revolutionising the way orders are processed.

The online retailer fulfils an average of 260,000 orders per week, prompting its Ocado Technology division to innovate with artificial intelligence and robotics. This initiative includes high-profile research projects like the SoMa soft manipulation system and the SecondHands technician cobot.

The Role of Artificial Intelligence

AI is indispensable in teaching robots the various strategies required to handle a diverse array of products. Unlike humans, who can quickly adapt, robots need to be specifically taught these strategies. As Holly Godwin from Ocado explains, AI plays a crucial role in enabling robots to grasp and manipulate items of different shapes and properties.

The SoMa and SecondHands projects, in collaboration with leading European universities, focus on developing advanced robotic grippers and grasping strategies. These immediate in-house solutions are designed to efficiently pick a significant portion of Ocado’s products.

Design and Functionality

The new robotic solution is conceptually straightforward but highly effective. It features a suction cup attached to the end of an articulated arm, which is connected to an air compressor. This setup allows the robots to lift items of varying shapes and deformability, provided they meet weight restrictions and the suction cup can form an airtight seal.

Integrating seamlessly with Ocado’s automated Customer Fulfilment Centres, these robots operate within assembly line systems where crates are delivered by conveyors. The robots then transfer required items from storage crates into delivery crates for customers. This process is meticulously controlled by algorithms that understand crate locations and optimal grasp points.

Operational Efficiency and Accuracy

To ensure the smooth operation of this robotic system, the robots use a 3D vision system to identify optimal grasp points for picking items from full crates. This innovative feature enables the robots to securely pick up items and place them into delivery crates, verifying the correctness of each item along the way.

Built-in sensors play a pivotal role in preventing damage during the picking process. They ensure that items are picked without crushing and are accurately placed into customer crates without protruding, thereby maintaining package integrity.

The algorithm utilised by these robots allows them to bypass the need for modelling every single item. This approach significantly increases the range of items that can be picked, surpassing many industrial picking systems.


Future Implications

Ocado’s advancements in robotics not only improve current operational workflows but also set the stage for future innovations in automated retail solutions. The ongoing development of these technologies is geared towards creating more sophisticated, adaptable, and efficient robotic systems.

As Ocado continues to innovate, the implications for the broader retail industry are vast. The successful integration of these robots into daily operations could serve as a model for other companies seeking to enhance efficiency and reduce manual labour in their supply chains and fulfilment centres.

Continuous Improvement and Adaptation

The development of robotic systems at Ocado is an ongoing process, with continual improvements being made to adapt to new challenges and opportunities. This iterative approach ensures that Ocado remains at the forefront of innovation in retail automation.

By leveraging cutting-edge technology and strategic partnerships, Ocado is well-positioned to continue leading the retail sector in automation and efficiency. The company’s dedication to continuous improvement highlights its commitment to enhancing both operational efficiency and customer satisfaction.

Conclusion

Ocado’s smart robots exemplify the transformative potential of integrating advanced robotics and AI in the retail sector. These innovations are not just enhancing operational efficiency but are also laying the groundwork for future developments in automated retail solutions. As Ocado continues to refine and expand its robotic systems, the entire retail industry stands to benefit from these groundbreaking advancements.


Ocado’s smart robots exemplify the transformative potential of integrating advanced robotics and AI in the retail sector. These innovations are not just enhancing operational efficiency but are also laying the groundwork for future developments in automated retail solutions. As Ocado continues to refine and expand its robotic systems, the entire retail industry stands to benefit from these groundbreaking advancements.

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