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Obby Secures £250k to Enhance and Expand Learning Opportunities

Obby Secures 250k to Enhance and Expand Learning Opportunities

Obby, a premier community marketplace for learning experiences in London, has achieved a significant milestone by raising £250k in an angel funding round. This funding will be pivotal in driving the platform’s expansion and enhancing its service offerings.

Since its launch in 2016, Obby has rapidly grown, connecting over 1,500 users with enriching learning opportunities. The new investment is set to bolster its infrastructure, allowing for a broader range of classes and improved user experience.

Funding to Propel Growth

Obby, a leading community marketplace in London, has successfully secured a substantial £250k in an angel funding round, showcasing their strong growth potential. This injection of capital will be strategically employed to expand Obby’s class offerings, further enhancing the platform’s ability to connect passionate Londoners with diverse learning experiences.

The newly acquired funds will not only allow Obby to broaden its reach but also improve its operational infrastructure. By investing in technology and user experience, the platform aims to deliver seamless booking processes for its users. This strategic enhancement is crucial as they prepare to cater to a larger audience across different learning verticals.

Founders’ Vision and Achievements

Since its inception in mid-2016, Obby has rapidly established itself in the bustling London market, facilitating over 1,500 bookings in a remarkably short period. Co-founder Tom Batting reflects on the journey, noting the exceptional talent and passion of teachers and makers that Obby partners with.

Batting highlighted, “What an exciting year! I have met some incredible people and certainly some of the best teachers and makers in London.” His enthusiasm underscores the commitment to maintaining high-quality learning opportunities.

Co-founder Max Kufner, recounts the humble beginnings of Obby, which initially started with a sign-up form for a Dim Sum class aimed at friends and family. Now, Obby boasts a user-friendly website and is in the process of integrating advanced back-office software for better supplier management.

The Market Potential

The UK leisure industry presents a lucrative market, with £3.4 billion spent on leisure classes annually, according to the Office for National Statistics. Such figures highlight the significant appetite for educational pursuits beyond traditional settings.

Obby’s research sheds light on a gap in the market: over £1 billion of this expenditure is in London alone, with a notable percentage of potential learners unable to find suitable classes or teachers. This represents a sizeable opportunity for platforms like Obby to bridge the gap and cater to unmet demand.

Obby clearly aims to tap into this potential by expanding its offerings beyond current verticals in food, drink, and arts to include music, languages, and technology. These plans are indicative of the startup’s ambition to diversify and meet varied learner interests.

Strategic Expansion Plans

Moving forward, Obby is set to extend its services beyond the vibrant London scene to other cities across the UK within the next year. This geographic expansion is expected to enhance the availability of unique learning experiences to a broader audience.

The diversification into new class verticals such as music, languages, and technology will be a cornerstone of this strategic plan. This multi-pronged approach ensures Obby remains at the forefront of the educational experience marketplace.

Community and Partnerships

Obby’s partnership with community organizations underscores its commitment to fostering local talent and accessibility. Their collaboration with Workshop 305 Community Centre exemplifies this dedication.

Workshop 305 expressed their appreciation for Obby, praising their passion and support for community-driven initiatives. Such partnerships are expected to enhance Obby’s reputation and solidify its presence in the educational landscape.

These relationships with community partners not only empower local educators but also ensure that Obby’s offerings remain diverse and in tune with community needs.

Stakeholder Support and Recognition

Obby has attracted investments from esteemed angel investors, further solidifying its credibility and growth trajectory. Notables include Sir Peter Michael and Steve Parish, whose backing reflects confidence in Obby’s mission and market potential.

The calibre of investors associated with Obby speaks volumes about the platform’s prospects and the solid foundation it has built over a short period.

This esteemed backing positions Obby well for future success, ensuring it remains competitive and innovative in the dynamic marketplace of learning experiences.

Technological Enhancements and User Experience

Investments in technology are set to be a pivotal aspect of Obby’s growth strategy. By enhancing their website’s functionality and implementing sophisticated back-office systems, Obby aims to streamline its operations.

These technological improvements are expected to facilitate efficient class bookings and enhance the overall user experience, ultimately leading to increased user satisfaction and retention.


The strategic investment and robust expansion plans highlight Obby’s commitment to democratizing access to diverse learning experiences. With strong backing from esteemed investors and a clear vision, Obby is poised to redefine the educational marketplace.

As Obby moves forward, its focus on technology and community partnerships will ensure the platform continues to grow and innovate, catering to a wide spectrum of learners across the UK.

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