ZOE, a prominent science and nutrition company, recently made a significant move by acquiring Fascinate Productions. The acquisition follows a $2.5 million investment from Steven Bartlett’s Flight Fund in 2023.
This strategic decision aims to extend the reach of ZOE’s popular podcast, ZOE Science & Nutrition. With Fascinate Productions now part of the team, ZOE is poised to enhance its impact in the nutrition and health sectors.
The Acquisition Move
ZOE, a science and nutrition company backed by Steven Bartlett, has acquired Fascinate Productions. ZOE received a $2.5 million investment from Bartlett’s Flight Fund in 2023. Fascinate Productions is known for producing the popular podcast, ZOE Science & Nutrition.
With this acquisition, ZOE aims to capitalise on the popularity of its podcast. The podcast already has millions of monthly listeners. By bringing Fascinate Productions in-house, ZOE hopes to further enhance its reach and impact.
About Fascinate Productions
Founded in 2019 by Richard Willan and Sam Brown, Fascinate Productions specialises in creating podcasts for startup companies. The company has built a reputation for producing high-quality podcasts that engage listeners.
Fascinate Productions has been instrumental in the success of the ZOE Science & Nutrition podcast. Their expertise in podcast production and marketing has greatly contributed to the show’s popularity.
ZOE Science & Nutrition features top scientists discussing the latest health and nutrition research. The podcast translates complex scientific information into practical advice for its audience.
Podcast Content and Guests
The ZOE Science & Nutrition podcast is hosted by Jonathan Wolf, ZOE’s CEO and co-founder. Regular guests include world-renowned scientists like Professor Tim Spector and Professor Sarah Berry.
The podcast covers a wide range of topics related to health and nutrition. Popular episodes discuss gut health, intermittent fasting, dementia, and exercise for longevity.
The show features influential guests such as Dan Buettner, Dr Mary Claire Haver, and Dr Peter Attia. These experts offer evidence-based insights that resonate with the audience.
ZOE’s Mission and Vision
ZOE’s mission is to improve public health by providing accessible, science-based advice. The acquisition of Fascinate Productions aligns with this goal.
Jonathan Wolf believes that free education is crucial for achieving ZOE’s mission. He says, “The podcast allows us to share accessible, science-first advice with millions of people around the world.”
Wolf is confident that Fascinate’s expertise will help ZOE further its mission. He appreciates the end-to-end expertise that Fascinate brings to podcast production and marketing.
Fascinate Productions’ Perspective
Richard Willan, CEO of Fascinate Productions, is excited about the acquisition. He says, “We are thrilled to join forces with ZOE and contribute to their important mission.”
Willan emphasises his team’s passion for ZOE’s mission. He is dedicated to supporting ZOE in its efforts to empower individuals to make informed health choices.
Podcast Popularity and Growth
The ZOE Science & Nutrition podcast has over 3.5 million monthly downloads. Since its launch in March 2022, its listenership has grown continuously.
The podcast often ranks as the number one show on Apple Podcasts. Its consistent popularity reflects the quality and relevance of its content.
ZOE plans to leverage this popularity to expand the podcast’s reach. The company aims to increase its visibility both in the UK and globally.
ZOE’s acquisition of Fascinate Productions aligns perfectly with its mission of improving public health. With Fascinate’s expertise, ZOE is poised to further broaden the reach of its Science & Nutrition podcast.
This move not only boosts ZOE’s capabilities in podcast production but also reinforces its commitment to providing accessible, science-based advice to a global audience.