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Now Healthcare Appoints Alun Lucas as Head of eCommerce

Now Healthcare Appoints Alun Lucas as Head of eCommerce

The digital healthcare landscape is experiencing significant transformation, and Now Healthcare Group is at the forefront of this change. Alun Lucas has been appointed as the new head of eCommerce, aiming to enhance the company’s digital initiatives.

The appointment follows the successful launch of the Now Patient app, a revolutionary service enabling patients to manage prescriptions and consult with GPs remotely. Lucas’s experience in digital and tech sectors is expected to propel Now Healthcare’s growth.

Enhancing Digital Healthcare

Now Healthcare Group has taken a bold step by welcoming Alun Lucas as the head of eCommerce. This appointment is seen as a strategic move to bolster its presence in the digital healthcare arena. This comes on the heels of the Now Patient app’s successful introduction, which facilitates medicine management and remote GP consultations.

Lucas’s substantial experience, having worked with tech giants such as Google and WPP, aligns with Now Healthcare’s ambitions. His expertise is anticipated to drive further innovation within the company, especially in the rapidly evolving HealthTech sector.

Lucas’s Impact on Now Healthcare

Alun Lucas brings a wealth of knowledge from his previous roles, which include significant stints in digital and tech industries. At companies like Google, Lucas was pivotal in fostering digital growth strategies, skills that are critical for his role at Now Healthcare.

His insights into client management, honed by working with brands like EE and General Motors, are expected to enhance Now Healthcare’s customer reach and engagement strategies.

In addition, Lucas’s venture capital experience, where he managed investments and consulted for growing businesses, provides a robust foundation for scalable digital solutions.

The Now Patient App

The Now Patient app, an NHS-approved digital healthcare service, has set a new standard in patient convenience. This app allows individuals to order repeat prescriptions and access GP consultations, offering a seamless healthcare experience.

The app’s market reception has been overwhelmingly positive, reflecting a growing demand for accessible healthcare solutions. As a result, Now Healthcare predicts significant user growth, potentially reaching 20 million people globally by the end of 2017.

This growth trajectory supports the broader goal of making healthcare more accessible and efficient, reducing barriers for patients to receive care when and where they need it.

Leadership and Future Vision

According to Lee Dentith, founder and CEO of Now Healthcare Group, Lucas’s appointment is timely, aligning with the company’s rapid growth trajectory. Dentith emphasises the importance of expertise and knowledge that Lucas brings to Now Healthcare’s management team.

The leadership team is focused on expanding customer reach well into 2018, leveraging Lucas’s extensive background in digital and strategic planning to achieve these goals.

A Strategic Appointment

Appointing Lucas highlights Now Healthcare’s commitment to innovation and strategic growth. His understanding of digital landscapes will play a crucial role in shaping the company’s digital commerce strategies.

With its recent successes, Now Healthcare is poised to continue its path of disruption and growth in the healthcare industry, aiming to transform patient experiences with advanced technology.

This strategic direction underlines the company’s ambition to lead in HealthTech innovations, maintaining a steady focus on its core mission of enhancing health services.

Company Growth and Market Position

Now Healthcare has witnessed substantial growth over recent months, reflecting its status as a pioneering force in the digital healthcare sector.

As the company strengthens its market position, Lucas’s role will be critical in expanding its digital footprint and reaching new customer segments through innovative strategies.

By continuing to invest in technology and talent, Now Healthcare is well-positioned to drive forward-thinking solutions that address both current and future healthcare needs.

Looking Ahead

With Lucas’s appointment, Now Healthcare is not only enhancing its eCommerce capabilities but also reinforcing its commitment to revolutionising healthcare.


In conclusion, Now Healthcare’s strategic move to appoint Alun Lucas signifies its dedication to staying ahead in digital health advancements. As the company continues to expand its reach, Lucas’s expertise will be instrumental in navigating the challenges and opportunities within the HealthTech sector.

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