A bakery business launched from a northwest kitchen table has secured listings with Tesco, joining its prestigious Accelerator programme.
Founded last year by brothers Alex and Sean Brassill, the bakery targets the sweet snacking and fresh bakery markets with their range of cookies made in Manchester. The cookies boast 90% less sugar, 50% less saturated fat, triple the protein, and quintuple the fibre compared to existing products. Since their inception, the bakery has garnered numerous awards and has outsold leading brands on online delivery platforms. Additionally, they have secured listings in both the foodservice and independent retail sectors across the UK.
Their innovative cookies will now be available in over 500 Tesco stores of various sizes throughout the UK, introducing the products to a vast new audience. The Accelerator programme was created to foster growth for new brands that prioritise health and sustainability. This initiative provides support through a comprehensive year-long programme of listings, mentoring, learning, and development focused on growth. The bakery is one of just 16 brands selected from thousands of applications.
Alex Brassill noted, “We’ve been blown away by the success of our cookies since launch and this is now a huge leap forward in the growth of our business. It’s testament to the quality of our products and we are absolutely thrilled. When I spotted a gap in the market, we first started creating these cookies on my mum’s kitchen table. We want to redefine junk food and support people living healthier lives by removing sugar. Over two years of testing with over 2000 trials went into getting our cookies right, so seeing them on sale in Tesco will be amazing.”
The products will be available on shelves and online from October. Ashwin Prasad, Chief Commercial Officer at Tesco, stated, “Our customers love to try innovative new products, whether that’s a speciality product they can’t get anywhere else, or a brand that has sustainability at its heart, so it’s a real pleasure to support the development and growth of exciting brands at Tesco.”
The bakery’s inclusion in Tesco’s Accelerator programme marks a significant milestone in its journey, reflecting its dedication to health, sustainability, and innovation in the sweet snacking sector.
