Noir, a brand communications agency, has quickly risen in the industry, marking its presence with strategic moves.
Within six months of its inception, Noir has expanded its footprint across major cities like Manchester, London, and even reaching Silicon Valley.
Founded in late 2016 by Anthony Logan and Alex Mellor, Noir was born out of a recognised need for innovative brand strategies. In a rapidly changing digital environment, traditional branding models often fall short. Logan emphasised, “Brand has never been as important as it is right now, most branding models have become obsolete in this disruptive marketplace.“
Operating independently, Noir leverages its unique position to adhere to its core values. Mellor noted, “We are committed to solving complex challenges by examining the implications of every brand choice.“
He stressed the importance of creating new experiences that unlock potential, setting them apart from competitors.
Noir’s ambition sees it collaborating with international partners.
One significant project includes developing a 360o VR video for a medical vaccine with a Silicon Valley pharmaceutical company, in partnership with Immersive VR.
In the UK, Noir collaborates with Dreamr on a rebranding project, a move anticipated to distinguish Dreamr from its competitors. Mylo Kaye, CEO of Dreamr, praised Noir’s distinct approach to brand strategy.
Mylo Kaye stated, “Staying true to our original name, we’re thrilled to work with Anthony and his team on our rebrand.”
Noir’s client list extends from tech firms like LIG Technologies, specialising in nanotechnology, to PR agencies like Toast. This wide spectrum demonstrates Noir’s ability to cater to varied industries.
Their capacity to navigate these diverse sectors showcases their flexibility and innovation.
Logan’s past experience as the founder of La Vida magazine and collaborations with fashion brands provided him insights into consumer behaviour, pivotal for Noir’s success. His shift to the tech industry highlights a strategic pivot to future growth sectors.
These insights are critical in understanding how brands can engage with consumers in today’s digital age.
As the digital landscape evolves, Noir remains poised to leverage new technologies.
Their strategic positioning allows them to continue delivering valuable and innovative solutions.
Noir’s trajectory indicates a bright future as it embraces technology and innovative strategies. Its commitment to delivering unique experiences and staying ahead of market trends sets it apart.