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New hires and key promotions at Bonded as the agency reveals further growth plans

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Bonded, a digital and media agency headquartered in Newcastle, has announced significant staff changes accompanied by ambitious growth plans. With an additional office in Edinburgh, the agency now boasts 25 employees, and aims to increase its Newcastle headcount by 20% through 2024.

Two key promotions have been made within the agency: Abi Simons was elevated from SEO Executive to Senior SEO Executive, and Becca Keenan advanced from Media Executive to Senior Media Executive. Additionally, four new talents have joined the Bonded team, marking a promising phase for the agency’s future.

Promotions within the Agency

Abi Simons, previously an SEO Executive, has demonstrated exceptional dedication and skill, which has earned her a promotion to Senior SEO Executive. This new role will see her taking on more responsibilities and playing a crucial part in the agency’s SEO strategies.

Becca Keenan’s move from Media Executive to Senior Media Executive underscores her growth and contributions to Bonded. In her new capacity, she will lead media campaigns, ensuring they align with client objectives and deliver results. Steven Underwood, Managing Director at Bonded, noted, “Abi and Becca have shown tremendous growth and dedication in their roles. Their promotions are well-deserved, and we are excited to see their continued contributions to our team and our clients.”

New Additions to the Team

In addition to the promotions, Bonded has welcomed four new members to its expanding team. These hires are expected to bolster the agency’s capabilities in various domains.

Emma Dunwell joins as a Social Assistant after a successful internship, bringing fresh perspectives to the social media strategies. Pippa Gilroy comes on board as a Digital Marketing Executive, ready to contribute to the agency’s digital marketing initiatives.

Daniel Rodger has been appointed as the Paid Social Manager, and Katie Jago takes up the role of Paid Search Manager. Both are expected to drive growth in their respective areas, enhancing Bonded’s paid media offerings.

Future Growth Plans

Bonded’s strategic growth plans include increasing their Newcastle headcount by an ambitious 20% through 2024. This expansion reflects the agency’s commitment to investing in talent and fostering a culture of growth and development.

According to Steven Underwood, “Our team’s growth and development are a testament to our ethos of investing in our people. We believe in fostering talent and providing opportunities for our staff to advance in their careers. We are excited about the future and the continued success of Bonded.” The agency’s dedication to professional development is expected to attract and retain top-tier talent.

Recognition and Achievements

Recently, Bonded earned the unique certification of being the ‘world’s first’ Light-Nutrient employer by Make Light Matter. This award highlights the agency’s focus on employee wellbeing and productivity. Such accolades reinforce Bonded’s position as a leading agency with a strong commitment to its staff.

Steven Underwood, reflecting on these achievements, emphasized the importance of a supportive work environment in driving the agency’s success.

Employee Well-Being Initiatives

The Light-Nutrient certification is part of Bonded’s broader initiative to enhance employee wellbeing. This involves creating a work environment that is conducive to both personal and professional growth.

Implementing wellness programmes and encouraging a healthy work-life balance are core to Bonded’s philosophy. These initiatives are designed to boost productivity and ensure a motivated, engaged workforce.

Bonded’s approach to employee well-being is holistic, encompassing mental, physical, and emotional health. This comprehensive strategy aims to create a sustainable and thriving workplace culture.

Efforts Towards Inclusion

Bonded is also making strides in promoting inclusion within the agency. The aim is to create a diverse and inclusive work environment where all employees feel valued and respected.

Inclusive practices are embedded in Bonded’s hiring and operational strategies. The agency is committed to ensuring equal opportunities for all employees, regardless of their background.

These efforts towards inclusion are not only moral imperatives but also strategic advantages. A diverse workforce can bring in varied perspectives, driving creativity and innovation.

Community Engagement

Bonded’s engagement with the local community extends beyond its internal growth. The agency actively participates in local initiatives and supports causes that resonate with its values.

By fostering strong community ties and contributing to local causes, Bonded aims to have a positive impact on the broader society. This community-centric approach is integral to the agency’s identity and mission.


Bonded’s recent hires and promotions signal a dynamic phase of growth and development for the agency. The commitment to investing in talent and fostering a supportive work environment positions them well for future success.

With strategic expansions and a focus on employee well-being and inclusion, Bonded is set to continue its trajectory as a leading agency. The continued dedication to staff and community highlights Bonded’s holistic approach to growth and innovation.

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