SEVEN BRO7HERS, the Salford-based drinks company, has taken a significant step by launching SEVEN BRO7HERS DISTILLING, a new contract distilling venture. This new service is set to produce bespoke spirits tailored to various markets, marking a notable expansion of their business.
The company aims to cater to established brands, craft spirit enthusiasts, and businesses desiring unique, exclusive products. This move comes after merging with their sister’s gin enterprise in 2023, which allowed them to offer their own range of spirits. The venture promises comprehensive support from recipe development to packaging, ensuring compliance and quality in every product.
Expansion of SEVEN BRO7HERS
The drinks business SEVEN BRO7HERS, based in Salford, has launched a new venture called SEVEN BRO7HERS DISTILLING. This new branch will focus on contract distilling, creating bespoke spirits tailored for various markets. They aim to cater to established brands, entrepreneurs passionate about craft spirits, and businesses wanting exclusive products.
The new distilling service offers complete support from recipe development, distillation, and ageing to blending, design, bottling, and packaging. Every product is ensured to be fully compliant. SEVEN BRO7HERS’ expansion came after they merged with their sister’s gin business, which was previously known as SIS4RS DISTILLERY in 2023. This move helped them launch their own spirits range, including vodka, gin, and rum, which are available in all their beer houses.
Merger with Four Sisters Distillery
In May, the Four Sisters distillery, started in 2018 by sisters Kerry Collins, Hayley Robinson, Kate Haslam, and Lucy McAvoy, was liquidated. SEVEN BRO7HERS has since incorporated some of its distillery equipment and has also introduced new equipment to their distilling operations.
SEVEN BRO7HERS is leveraging the expertise and knowledge from the Four Sisters team to enhance their contract distilling business. This initiative enables the production of signature spirits in volumes ranging from 100 to 5000 litres, efficiently catering to diverse client needs.
Personalised Services for Entrepreneurs and Corporates
The new distillery service offers a personal and advisory touch, especially beneficial for start-ups and entrepreneurs. They will guide customers through product design, marketing, and PR to create a lasting impression.
Leadership and Vision
SEVEN BRO7HERS DISTILLERY CEO, Keith McAvoy, expressed excitement over this new venture, emphasising their ability to support a spirit’s journey from concept to bottle. He highlighted their blend of traditional craftsmanship and modern technology to produce authentic yet cutting-edge spirits. “This is an exciting next step for the SEVEN BRO7HERS brand. We have the expertise and resources to support your spirit journey, from concept to bottle,” said McAvoy.
Production Director Hayley Robinson noted that the team has nearly a decade’s experience in the craft spirits industry. She pointed out that their equipped distillery offers capabilities unparalleled in handling any project size.
Seven Brothers Brewing Co History
Founded in 2014, SEVEN BRO7HERS BREWING CO was inspired by their father’s home-brewing in their cellar. The McAvoy brothers – Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg – currently run successful beer houses in various locations including Middlewood Locks, MediaCityUK, and Ancoats in Manchester.
They also have a taproom bar at their brewery and opened a partnership bar at Manchester Airport’s new T2 Departure Lounge in July 2020. A new experiential gin, beer, and sports bar named 11 Central was launched eight months ago in Salford Quays.
Future Prospects for SEVEN BRO7HERS DISTILLING
The future seems promising for SEVEN BRO7HERS DISTILLING. Their aim is to blend traditional craftsmanship with modern technology to create premium, bespoke spirits. With the resources and expertise now in place, the company is well-positioned to make a significant impact on the spirits market.
The contract distilling venture is expected to attract a range of clients from established brands to budding entrepreneurs. The firm’s commitment to quality and service is likely to ensure their continued growth and success in the industry.
SEVEN BRO7HERS DISTILLING’s ability to produce anywhere from 100 to 5000 litres of bespoke spirits signifies their flexibility and readiness to cater to different market demands. This positions them as a versatile player in the industry, prepared to adapt and meet the needs of their diverse clientele.
Client Portfolio and Production Capacity
The distillery currently produces a full range of spirits for establishments like 11 Central and The Lowry at MediaCityUK. Their extensive client portfolio reflects their capability to handle various orders, regardless of size.
Equipped with the latest technology, SEVEN BRO7HERS DISTILLING offers unparalleled production capabilities. This ensures they can meet the demands of any project, big or small, effectively and efficiently.
Commitment to Craftsmanship
With nearly a decade’s worth of experience in crafting spirits, the team at SEVEN BRO7HERS DISTILLING is dedicated to delivering high-quality products. Their blend of traditional and modern methods ensures each spirit is both authentic and innovative.
In conclusion, the launch of SEVEN BRO7HERS DISTILLING marks a significant evolution for the drinks company. By blending traditional methods with modern technology, they can cater to a diverse clientele, ranging from established brands to new entrepreneurs. The merger with the Four Sisters distillery has further amplified their capabilities, making them a formidable player in the spirits industry. The future looks promising for SEVEN BRO7HERS DISTILLING, as they continue to innovate and expand their offerings.
