Natalie Geraghty, a former journalist with the Wigan Observer and Wigan Evening Post, has launched a new venture. Her Purple Tree Communications consultancy aims to offer tailored communication services. Specialising in the highways and construction industry, Geraghty brings valuable expertise to this often misunderstood sector.
With a background that includes significant roles in both journalism and corporate communications, she aims to make a meaningful impact. Her new business is already attracting clients from trade associations, highways maintenance companies, and construction recruitment firms. Therefore, the industry’s current communication challenges are set to be addressed effectively.
Background and Experience
Natalie Geraghty, a former journalist with the Wigan Observer and Wigan Evening Post, has embarked on a new venture. She has launched Purple Tree Communications, a consultancy specializing in tailored communication services within the highways and construction industry.
Geraghty is a post-graduate of Salford University. She began her career at Johnston Press, covering local news. She later worked at infrastructure giant, Kier, for more than a decade, occupying several roles such as customer service manager and head of corporate communications for Kier’s highways division.
Currently, Geraghty serves as vice-chair of the Chartered Institute of Public Relations North West Committee and volunteers for the Shannon Trust in prisons. Her extensive experience and dedication to community service have equipped her well for this new challenge.
Purple Tree Communications
Situated at The Old Courts in Wigan, Purple Tree Communications aims to assist organisations that require help in steering their communications. Its current clients include trade associations, highways maintenance companies, and construction recruitment firms. This new micro-business is geared towards making a significant impact.
Geraghty believes that the highways and construction industry is often misunderstood and lacks the budget to tell its own story. She aims to bridge this gap by providing specialised communication services to help these industries be better understood and valued.
Industry Challenges
The highways and construction sectors face many challenges. One major issue is a significant skills gap. Many people outside the industry don’t understand its complexities, which can lead to misinformation and alienation.
Geraghty pointed out that there is a lack of awareness about the skills and processes involved in these industries. She said, “There’s a huge skills gap in this industry, and I believe that’s because those that aren’t working in it don’t fully understand it.”
Purple Tree Communications aims to make these industries more comprehensible to the general public. By doing so, it hopes to attract more people to these fields and help address the skills shortage.
Mission and Vision
Natalie Geraghty’s mission is to use her skills to steer communications and tell compelling stories about the highways and construction sectors. She hopes to bring more visibility and understanding to these often-overlooked industries.
Geraghty stated, “With my background in journalism and spending more than a decade working in customer and communications in highways, I felt now was the right time to try the world of self-employment.” Her mission is clear: to help organisations communicate effectively.
She added, “It’s our mission to change that and help to make the industry, its people, and its processes understood and valued.” The aim is not only to inform but to change public perceptions for the better.
Future Goals
Looking ahead, Geraghty has set several goals for Purple Tree Communications. These include expanding the consultancy’s client base and further specialising in other aspects of the construction and highways sectors.
She aims to collaborate with more organisations to offer comprehensive communication solutions. This will likely involve training workshops, public relations campaigns, and targeted marketing strategies.
Client Testimonials
Early feedback from clients has been overwhelmingly positive. Many appreciate the tailored approach that Purple Tree Communications offers. The focus on understanding each client’s unique needs has been particularly well-received.
Clients have praised Geraghty for her in-depth knowledge and dedication. One client noted, “Natalie’s understanding of the highways sector is unparalleled. Her strategies have significantly improved our communication channels.”
Industry Impact
Purple Tree Communications is already making a mark in the industry. By focusing on tailored communications, the consultancy is helping to reshape how the highways and construction sectors are perceived.
The impact is not only felt by organisations but also by individuals working within these industries. Improved communication helps to better highlight the importance and value of their work.
Moreover, Geraghty’s approach aims to bridge the skills gap by making the industry more appealing to potential new entrants. This could have long-term benefits in addressing the skills shortage.
Community Engagement
In addition to its business goals, Purple Tree Communications is committed to community engagement. Geraghty’s role as a Shannon Trust prison volunteer is a testament to her dedication to giving back to society.
Through partnerships with local organisations, the consultancy aims to make a positive impact beyond just the business sphere. Community initiatives are an integral part of its mission.
Conclusion
Natalie Geraghty’s new venture, Purple Tree Communications, aims to bridge the communication gap in the highways and construction sectors. Her background and passion are driving this mission forward.
The consultancy is poised to make a significant impact, both within the industry and in the community. Its focus on tailored communication strategies offers a unique approach to some of the sector’s most pressing challenges.
Natalie Geraghty’s launch of Purple Tree Communications signifies a strategic effort to address communication issues in the highways and construction sectors. Her extensive experience and dedication make her well-positioned to overcome industry challenges and improve public perception.
The consultancy’s focus on tailored communication strategies and community engagement highlights its potential impact. With a clear mission and positive feedback from clients, Purple Tree Communications is set to make a significant difference.