Full-service agency Cornerstone Design and Marketing is celebrating a series of new client acquisitions as it approaches its best trading year to date.
Numerous pharmaceutical brands, including those offering over-the-counter, pharmacy-only, and prescription medicines, have recently joined the Oldham-based agency’s existing client portfolio in the pharmaceutical sector.
In the B2B sector, a new client is Reginox UK, the UK branch of a Netherlands-based manufacturer and supplier of sinks and taps, which operates out of its UK headquarters in Cheshire. Another longstanding B2B client, Hill’s Panel Products (HPP), a family-owned company that produces and supplies boards, doors, fittings, and accessories for the fitted furniture market, has commissioned an updated marketing strategy and brand refresh designed by senior designer Nicola Adamson. Adamson commented on the brand refresh by stating, “With a history stretching back 33 years, HPP didn’t want a total re-brand and were keen to keep certain elements to preserve the heritage and trust within their existing brand, which has stood the test of time. I’ve kept the core fabric of the name and brand intact due to the significant value and loyalty within it.” She further explained, “After extensive research, workshops and creative development, we have created a refreshed brand identity that has evolved their old branding yet is memorable and consistent. It is clean and premium in its approach, whilst maintaining a clear nod to the old brand in terms of the colour pallet and abstract ‘board’ shapes, which are used within both the logo itself and wider marketing materials.”
In the B2C sector, the pasta snack brand, Mug Shot, has expanded its account and utilised the agency’s offices in Lees to film video segments for a campaign targeted at various video on demand channels. Additionally, the agency has provided design and PR work for another brand from the same parent company, specifically for their new Ramen noodle range.
Cornerstone’s founder and Managing Director, David Wadsworth, noted, “We’ve undergone some rapid growth in recent years, with turnover consistently increasing by at least 30% year on year. In that time, we’ve expanded the team to cope with the demands that has created and to maintain our core focus on exceptional standards and high-quality outputs. I really think we have the best team we’ve ever had in Cornerstone’s 16-year history and I’m excited about what we can go on to achieve in the years to come.”
Recent new hires include senior digital marketers Dan Manning and Lia Bruce, both formerly of the Eword agency in Manchester’s Northern Quarter, along with Sam Blundell-Roberts, who has joined in a newly created role as a UX designer and strategist to bolster the web team. The new role comes in response to an influx of web-only clients seeking new websites.
Having recently experienced its best trading month ever and with the financial year ending in November, Wadsworth is optimistic that 2024 will be the agency’s most successful year yet.
With a series of high-profile client acquisitions and strategic new hires, Cornerstone Design and Marketing is poised for unprecedented success in the upcoming year.