A significant transformation is underway at a Yorkshire-based tech company, led by its newly appointed CEO.
The company plans to refocus its efforts entirely on ground transportation, moving away from its previous mobility as a service platform.
Strategic Shift Announced by New CEO
The new CEO of a Yorkshire-based tech company has made an immediate strategic shift, focusing entirely on ground transportation. This marks the first major decision by Joe Howick since his recent appointment.
Howick, who previously served as the Chief Commercial Officer for one of the company’s divisions, plans to streamline operations. His aim is to focus 100% of the company’s efforts on ground transportation offerings, identifying substantial growth prospects in this sector.
Rationale Behind the Move
In an official statement, Howick explained the rationale behind this strategic pivot. He mentioned a comprehensive review of the business strategy and market opportunities, which underscored the significant growth potential in the vehicle rental market.
According to Howick, projections indicate robust expansion driven by increasing demand for short and mid-term vehicle access among businesses. He sees this trend as an opportunity for the company to capitalise on its core strengths.
Fleetondemand’s Unique Position
The company’s ground transportation division, Fleetondemand, is uniquely positioned to benefit from these market trends. It has already witnessed remarkable growth over recent years.
Fleetondemand’s success is largely attributed to new customer acquisitions in the UK and across Europe. The company is also exploring strategic acquisitions to further enhance its market position.
The GT Suite Platform
Fleetondemand’s core offering is its GT Suite platform, which integrates various ground transportation services. These services include vehicle rental, taxi, car sharing, and pool fleet management.
The platform also features a white label solution that has garnered significant interest from major rental suppliers and fleet operators. This solution enables companies to offer bespoke, end-to-end vehicle rental management directly to their customers.
Future Product Launches
Upcoming product launches will further expand the company’s offerings. One such product is the enhanced version of the FOD Ride service, designed for on-demand and pre-booked taxi services.
The company also plans to introduce FOD Pool, a service aimed at businesses needing centralised booking and management of pool fleet vehicles. This includes access to flexible mid-term rental vehicles, driver information, and detailed management reporting.
Considerations for Other Platforms
While focusing on ground transportation, the company is also evaluating options for its Mobility as a Service platform, Mobilleo. This part of the business may see changes as the company concentrates its efforts elsewhere.
Howick mentioned that the company is considering various strategic options for this platform to ensure it aligns with their streamlined focus and overall business strategy.
Conclusion
This strategic shift signifies a new chapter for the Yorkshire-based tech firm. By concentrating on ground transportation, the company aims to leverage its strengths and meet growing market demands.
With new product launches and potential acquisitions on the horizon, the company appears poised for further growth and success in the vehicle rental market.
The company’s new strategic direction aims to exploit robust growth opportunities in the vehicle rental market.
Under the leadership of its new CEO, the firm is well-positioned for continued success and expansion.