A new campaign for an online bingo brand Tombola has been launched, marking the first collaboration between a MediaCity agency and the brand since a competitive pitch was won in March.
The ‘Open For Fun’ campaign, which begins today, features a two-minute film built around an original track written by The Midnight Beast and performed by stand-up Jo Griffin. Directed by Big Red Button through Blink, with sound design by Factory and post-production by Rascal, this campaign aims to create a significant impact.
Tim Jones, CCO at the MediaCity agency, expressed his excitement: ‘This is such an exciting point in the evolution of the brand, and it’s been a privilege to work so closely with the team on this project. We set out to disrupt and change the market and I think we will,’ he stated. He further noted the team’s clear direction and the potential for the campaign to become ingrained in popular culture.
The commercial debuts today on ITV, and Dawn-Elizabeth Howe, Head of Brand and Planning, shared her enthusiasm: ‘We are thrilled to see the ‘open for fun’ campaign launch, as it will enable us to create a real point of difference and showcase our brand’s originality in such a busy sector,’ she added. She described the work as being full of fun, fresh, and unexpected elements, complemented by a catchy song. The creative effort will run across various platforms, including broadcast, VOD, OOH, and audio.
Essence Mediacom is responsible for managing the campaign’s broadcast, VOD, OOH, and audio channels, while an agency from the Weber Shandwick Collective will oversee the integrated social content and earned media strategy. This comprehensive approach aims to maximise reach and engagement across multiple platforms.
In summary, the new campaign is set to make a significant impact with its innovative and engaging approach. The collaboration between the media agency and the brand highlights a forward-thinking strategy poised to disrupt the market.