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New Appointments Signal Growth for Simon Bailes Peugeot

new appointments signal growth for simon bailes peugeot business manchester

Simon Bailes Peugeot has made significant strides by appointing Sheldon Cockburn as Head of Operations and Louis Shepherd as Sales Manager. The dealership, which operates in Northallerton, Stockton, and Guisborough, is poised for growth under their leadership.

Sheldon Cockburn returns to the company, bringing over three decades of experience. His previous achievements include transforming businesses and earning accolades such as the Mulliner Retailer of the Year award. Meanwhile, Louis Shepherd, with a stellar background in sales management, joins the Northallerton team. Their appointments mark a new chapter of excellence and ambition for Simon Bailes Peugeot.

New Head of Operations

Simon Bailes Peugeot recently appointed industry expert Sheldon Cockburn as the new Head of Operations. With over three decades in the automotive industry, Sheldon brings a wealth of experience. Having previously served at Bentley & Ferrari Newcastle, Sheldon’s leadership transformed the business, earning accolades like the Mulliner Retailer of the Year award from Bentley. His focus will be on building partnerships, enhancing brand reputation, and increasing customer satisfaction.

Return to Simon Bailes Peugeot

Sheldon returns to Simon Bailes Peugeot with a proven track record. He was previously responsible for four businesses, including three Peugeot retail locations. His extensive experience also covers Lookers Volkswagen, Benfield Honda, and Mercedes Benz of Teesside. Sheldon has demonstrated his ability to drive financial improvements and enhance customer satisfaction scores throughout his career.

Sales Manager Appointment

Alongside Sheldon’s appointment, Simon Bailes Peugeot welcomed Louis Shepherd as Sales Manager at the Northallerton dealership. Louis has excelled in previous roles at Vauxhall & MG Darlington, where he led a team of sales executives and consistently achieved sales targets. He has also worked at Evans Halshaw Citroen Darlington and Donald’s Volvo in Ipswich. Louis’s background ensures he is well-prepared to lead the Northallerton team to new heights.

Leadership and Vision

Sheldon and Louis share a strong commitment to excellence. Sheldon stated, “I am excited to return to Simon Bailes Peugeot and look forward to working with the talented team here.” Louis echoed this enthusiasm, stating, “Joining Simon Bailes Peugeot is an exciting opportunity, and I’m looking forward to building on their success.” Their combined leadership is expected to drive growth and enhance customer satisfaction.

Focus on Customer Satisfaction

A key focus for the new appointments will be customer satisfaction. Sheldon aims to leverage his extensive experience to enhance the customer experience and drive growth. Meanwhile, Louis’s proven track record in sales management will be instrumental in achieving sales targets and boosting customer satisfaction. Their leadership will be crucial in maintaining and improving the dealership’s reputation.

Future Prospects

Under the new leadership, Simon Bailes Peugeot is poised for significant growth. The dealership plans to expand its operations and build on its current successes. With Sheldon and Louis at the helm, the future looks promising. Their combined expertise and vision will be vital in steering the dealership towards new achievements and greater customer satisfaction.

Community Engagement

Both Sheldon and Louis are committed to engaging with the community. Sheldon enjoys participating in endurance challenges, including triathlons and ultra-marathons. His competitive spirit and dedication to excellence are expected to inspire the team. Louis, a new father, enjoys playing football and golf in his leisure time, further demonstrating his commitment to work-life balance.

Statements from Management

Simon Bailes, the Managing Director, expressed his delight at the new appointments. “We are delighted to welcome Sheldon back on board. His vast experience and strategic acumen are invaluable assets,” he said. “We’re equally thrilled to welcome Louis to our team. His proven track record in sales management and leadership will be a tremendous boon to our Northallerton dealership.”

Strategic Goals

The strategic goals for Simon Bailes Peugeot under the new leadership include expanding market presence and improving operational efficiency. The focus will be on long-term growth and sustainability. By leveraging the expertise of Sheldon and Louis, the dealership aims to achieve these goals and set new standards in the industry.

Commitment to Excellence

The double appointment reflects the dealership’s commitment to excellence. With the new leadership team in place, Simon Bailes Peugeot is set to enhance its operational capabilities and deliver superior customer service. The appointments are a testament to the dealership’s dedication to growth, customer satisfaction, and community engagement.

Building Partnerships

One of Sheldon’s key objectives will be building partnerships. His previous experience in various prestigious roles will be beneficial in forging new alliances and strengthening existing ones. This strategic focus is expected to drive business growth and enhance the dealership’s market position.


In summary, Simon Bailes Peugeot stands at the threshold of significant growth with the appointments of Sheldon Cockburn and Louis Shepherd. Their comprehensive industry experience and vision promise an era of enhanced customer satisfaction and operational efficiency. Under their leadership, the dealership is well-positioned to achieve new milestones and maintain its focus on excellence and community engagement.

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