The Great Exhibition of the North, hosted in Newcastle and Gateshead, introduces a revolutionary ‘wayfinder’ mobile application, set to transform visitor interactions.
Running from 22 June to 9 September, the exhibition anticipates attracting three million visitors, who will benefit from the app’s innovative features.
Developed by Shout Digital in collaboration with Ubisoft Reflections and Accenture, the app serves as a digital guide, mirroring the functionality of Google Maps. It not only aids navigation but also enhances interaction through the integration of games and digital characters, appealing particularly to younger audiences.
It provides real-time updates on activity timings and expected duration at each location, ensuring families can explore the exhibition efficiently and enjoyably.
Users can enjoy these digital interactions without the typical constraints of a physical environment, making the experience more accessible.
The app is designed not just as a tool, but as a means to create memorable and personalised experiences for all visitors.
This initiative demonstrates a shift towards embracing future technological advancements and celebrates the region’s innovation.
She emphasised the app’s role in facilitating a comprehensive and enjoyable experience.
By blending technology with cultural experiences, it sets a precedent for future events in terms of digital interaction.
The debut of the ‘wayfinder’ app at the Great Exhibition of the North signifies a forward-thinking approach to cultural events.
It highlights the potential for technology to enhance public experiences, offering a model for similar initiatives globally.