NCC Group, a leader in cyber security, has sold its web performance division. The deal, valued at £7.5 million, was made with Eggplant, known for its digital intelligence solutions.
The acquisition allows NCC to focus on its core cyber security strengths, while Eggplant expands its digital service offerings to enhance online customer experiences.
Cyber security giant NCC Group has strategically divested its web performance arm for £7.5 million. This move signifies a shift in NCC Group’s core focus areas, streamlining its operations to hone in on its primary strength: cyber security. With this decision, NCC aims to redirect resources to bolster its cyber solutions and reinforce its market-leading position in this domain.
In this pivotal transaction, the web performance division was acquired by Eggplant, a company renowned for its cutting-edge digital automation intelligence solutions. Eggplant’s acquisition promises to strengthen its portfolio by integrating NCC’s high-profile clientele, which includes industry leaders like Argos, BMW, Barclays, and more.
Through this acquisition, Eggplant is poised to enhance digital experiences by delivering continuous business assurance, ensuring robust and high-quality digital services for its newly expanded customer base.
Customers stand to benefit immensely from this acquisition. Many are long-standing clients of NCC’s web performance division, and they can expect improved services under Eggplant’s innovative approaches.
These clients, spanning multiple sectors such as retail and finance, rely on the division for critical digital performance metrics. Eggplant’s advanced monitoring and analytics capabilities promise to elevate their digital operations.
Eggplant CEO Dr. John Bates stated, “This acquisition marks a key milestone in our growth strategy.” He emphasised the growing demand for optimising digital interfaces and highlighted the new products and expertise that the acquisition brings as crucial to this objective.
With the integration of NCC’s team, Eggplant seeks to deliver faster, more efficient solutions, enhancing the online customer experience and accelerating the deployment of new digital products.
For NCC Group, this sale aligns with results from a strategic review conducted in July 2017. The analysis concluded that the web performance business had limited synergies with the company’s overarching goals in cyber security and business continuity, thus necessitating the sale.
NCC’s primary focus remains on expanding its cyber security influence. By trimming away non-core elements, the company strengthens its ability to innovate and lead in safeguarding digital infrastructures globally. This decision reflects a broader industry trend towards specialization and focused growth.
This transaction underscores a significant trend in the tech industry where companies are focusing on their core competencies, creating opportunities for niche players like Eggplant to expand.
Such strategic realignments are becoming increasingly common as firms strive to enhance their competitive edge by concentrating on their primary areas of expertise.
For industry players, including NCC’s competitors, this move serves as a reminder of the importance of adaptability and strategic focus in an ever-evolving digital landscape.
This strategic realignment by NCC and Eggplant’s expansion point towards a future where specialised services thrive. Both entities are now better positioned to deliver enhanced value in their respective domains.
