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Natalie Cassidy Hosts New Consumer Show on Channel 4

natalie cassidy hosts new consumer show on channel 4 business manchester

Natalie Cassidy is set to host a new show, What’s the Big Deal? This programme will be broadcast on Channel 4 and will explore various consumer products, from ice baths to teeth-whiteners.

The series follows on from Ricochet’s hit Air Fryers: Are They Worth It? Experts such as scientists and industry insiders will provide information on these products’ effectiveness.

New Consumer Affairs Show

Ricochet’s Glasgow office is launching a fresh series called What’s the Big Deal? The show will be broadcast on Channel 4 and fronted by EastEnders’ actress Natalie Cassidy. It will investigate various consumer products and their effectiveness.

The new series comes after Ricochet’s successful show Air Fryers: Are They Worth It? This time, the program will delve into items ranging from ice baths to teeth-whiteners. Experts like scientists, nutritionists, and industry insiders will provide insights on these products.

A Promising Collaboration

Clemency Green, Channel 4’s Senior Commissioning Editor, expressed excitement about the collaboration. She said, “We are delighted to be working with Ricochet and Natalie on a show that promises to cut through the noise and find out what products offer best bang for our buck.”

This collaboration aims to provide a clear evaluation of popular consumer items. The show is a 4-part series, each episode lasting 60 minutes, and will air on More4.

Exploring Popular Products

Executive Producer at Ricochet, Claire Egerton-Jones, also shared her enthusiasm. She stated, “[…] we’re really excited to be working with Channel 4 and Natalie on this new format that delves into the world of Britain’s most talked-about products.”

The show will analyse intriguing inventions that often appear on social media. It aims to answer the pressing question everyone has: are these products worth buying?

With social media driving consumer choices, the show will provide a reality check on many popular items. Viewers will finally know if these products live up to their promises.

A Detailed Approach

Each episode will take a deep look into several products, offering a meticulous evaluation. Experts interviewed will share their professional opinions, providing credible information.

The show’s approach will combine practical demonstrations with expert insights. This method ensures a thorough understanding of each product’s benefits and downsides.

By focusing on a variety of products, the show aims to cover a wide range of consumer interests. From everyday household items to specialised gadgets, nothing is off-limits.

Impact on Consumer Choices

The show aims to impact how viewers make purchasing decisions. By offering transparent reviews, it hopes to educate consumers.

The goal is to cut through marketing hype and provide honest appraisals. This will allow viewers to make informed choices about where to spend their money.

Consumer awareness is key, and the show plans to bring clarity to a crowded marketplace. It will offer trustworthy information, helping people navigate their options wisely.

Viewer Expectations

Viewers can expect a mix of informative content and engaging presentation. Natalie Cassidy’s presence adds a relatable touch, appealing to a broad audience.

The combination of her presenting skills and expert interviews will keep the content dynamic. Each episode aims to be both educational and entertaining.

By the end of the series, viewers should feel more knowledgeable about the products they encounter daily. The show promises to be a valuable resource for savvy consumers.

Conclusion and Future Plans

The success of the show could pave the way for more series on consumer products. The producers hope it will resonate with audiences and lead to further investigations into other areas.

With a focus on transparency and education, the show aims to set a new standard for consumer affairs programming. Its impact could extend beyond just entertainment, influencing consumer behaviour positively.


As What’s the Big Deal? gears up for its debut, it promises to bring insightful content to viewers. With its focus on honest reviews and expert opinions, it could play a vital role in shaping consumer choices. This show aims to set a new benchmark for consumer awareness programs.

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