Leeds-based Dubit has once again brought NASCAR to Roblox, launching a new persistent world called ‘NASCAR Tycoon’.
The new game allows players to drive iconic vehicles, build their own teams, and attract sponsors. Additionally, players can experience the thrill of driving NASCAR’s Next Gen Cup Series vehicles. This innovative approach is designed to engage new audiences while deepening connections within the existing Roblox community.
Nick Rend, NASCAR’s VP of Interactive and Emerging Platforms, stated, “We’re thrilled to launch ‘NASCAR Tycoon’ on Roblox, developed in partnership with Dubit, marking a key milestone in our ongoing efforts to authentically engage with the Roblox community.” He emphasized the importance of this initiative in reaching new audiences and enhancing traditional fandom in a dynamic environment.
As players progress in ‘NASCAR Tycoon’, they unlock exclusive perks. These include building NASCAR racing teams, expanding garages, collecting new cars, accessing customisations, and attracting sponsors. Andrew Douthwaite, Dubit’s Chief Commercial Officer, expressed excitement about this collaboration, adding that it allows Roblox players to experience NASCAR racing in a unique way. “NASCAR Tycoon allows Roblox players to experience the excitement of NASCAR racing like never before, blending the strategic elements of team management with the adrenaline-pumping action on the track,” he said.
By combining the excitement of NASCAR with Roblox’s interactive environment, the game offers a forward-thinking way to engage fans. This initiative represents a significant step in how iconic sports brands can innovate and reach broader audiences through virtual platforms.
‘NASCAR Tycoon’ on Roblox, developed by Dubit, is a groundbreaking effort to blend traditional motorsports with modern interactive gaming, offering fans a unique and engaging experience.