MPP Global has successfully raised £12 million in a significant Series B funding round.
The investment will bolster its market expansion and enhance its eSuite platform capabilities.
The high-growth technology enterprise, MPP Global, has successfully secured £12 million in Series B funding from Albion Ventures and Grafton Capital. Such an influx of capital will enable the company to further expand into emerging markets across the globe. The funding is primarily aimed at enhancing the evolution of their eSuite platform, which supports advanced digital monetisation for various businesses.
In line with its growth ambitions, MPP Global has strategically appointed Keith Wallington, former COO of Mimecast, as Chairman. “We welcome Keith to the team as we look forward to raising international awareness of our leading eSuite platform in the United States and Asia Pacific region,” stated Paul Johnson, CEO and co-founder.
The new leadership is expected to catalyze MPP Global’s growth and broaden its horizon in international markets, aiming to leverage Wallington’s experience and leadership capabilities.
The financial backing from prominent investors highlights MPP Global’s position in the industry as a profitable SaaS business. Ed Lascelles, Partner at Albion Ventures, commented on the investment, “This is a compelling opportunity for Albion to invest in a market-leading, high growth and profitable SaaS business run by an entrepreneurial and motivated team.”
The company’s strategic movements are thus supported by a strong belief in its ability to maintain its category leader status, amidst a rapidly growing market for paid OTT content.
Oliver Thomas, partner and co-founder at Grafton Capital, acknowledged the success of MPP Global’s leadership team, affirming the company’s ability to consistently outperform major competitors.
MPP Global’s eSuite platform is uniquely designed to integrate identity management, customer relationship management, and automated subscription billing, which maximises the lifetime value of customers.
As digital media revenues surged to $90 billion in 2016, with a forecasted annual growth of 7% through to 2020, the demand for integrated eCommerce solutions is expected to rise significantly.
The infusion of new capital coincides with MPP Global’s aim to penetrate deeper into the United States and Asia Pacific markets. These regions represent massive opportunities for growth in digital media and eCommerce solutions.
With the addition of Wallington and the continued support from Albion Ventures and Grafton Capital, MPP Global is well-positioned to consolidate its market presence and embrace emerging trends in global digital monetisation.
As MPP Global embarks on this next phase, the eyes of the digital world will be keenly watching how it utilises its enhanced resources and leadership to drive innovation and growth.
The evolving digital landscape presents numerous opportunities but also challenges, which MPP Global seems prepared to tackle with its advanced eSuite platform and strategic leadership.
The £12 million funding round marks a pivotal moment for MPP Global as it strengthens its foothold in the digital monetisation arena. With strong financial backing and strategic leadership, the company is poised to further its reach and capabilities globally.