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Morgan Stanley Enhances Diversity in Innovation

Morgan Stanley Enhances Diversity in Innovation

Morgan Stanley has unveiled the newest cohort for its Multicultural Innovation Lab, which doubles in size to support diverse entrepreneurs.

The initiative targets post-seed to Series B start-ups led by multicultural and female founders, aiming to boost innovation.

Expanding Innovation Opportunities

Morgan Stanley has announced the expansion of its Multicultural Innovation Lab, introducing a new cohort of technology-driven start-ups. This initiative is aimed at companies led by multicultural and female leaders, focusing on post-seed to Series B funding. By doubling its cohort size, the Lab underscores its commitment to fostering diversity and innovation.

The program seeks to address the existing market inefficiencies, particularly in accessing capital for multicultural and women entrepreneurs. With the success of its inaugural class, the lab has demonstrated that these inefficiencies can lead to promising commercial outcomes. It is part of Morgan Stanley’s broader strategy to enhance visibility and growth prospects for these underrepresented entrepreneurs.

Strategic Support and Partnerships

The Multicultural Innovation Lab offers a structured program that includes not only funding but also extensive support through a network of internal and external partners. Entrepreneurs in the program benefit from tailored advice and strategic guidance, essential for overcoming challenges and accelerating business growth.

A notable strategic figure, William Crowder, will return as the entrepreneur-in-residence. His role is crucial in providing mentorship and strategic counsel, helping participants navigate the complexities of scaling their businesses. Crowder’s presence adds significant value to the Lab’s offerings, enhancing the prospects of the participating start-ups.

Tailored Growth Experience

Each selected company will be fully integrated into the program, operating out of Morgan Stanley’s global headquarters for a six-month period.

The companies will participate in a comprehensive schedule designed to boost their capabilities and market presence. With the inclusion of various stakeholders such as industry experts and investors, these start-ups are set to enhance their business acumen and market reach. The Lab’s offerings include specialised content and networking opportunities which are crucial for sustainable growth.

The six-month cohort culminates in a Multicultural Innovation Lab Showcase and Demo Day. This event serves as a platform for start-ups to present their innovations to potential investors, providing a crucial opportunity for raising further capital.

Notable Participants and Innovations

The 2018 cohort features innovative companies like Baby2Body, an automated personal health and wellbeing app designed for pregnant women and mothers. This app demonstrates the impact of technology in everyday life, offering personalised guidance in a crucial life stage.

Another participant, CariClub, exemplifies the fusion of technology and social impact. As an enterprise software solution, it connects young professionals to non-profit leadership roles, fostering community engagement and career development.

These companies represent the diverse potential of the Lab in nurturing businesses that influence various societal sectors. Their inclusion in the program underscores the variety and breadth of innovation encouraged by Morgan Stanley.

Addressing Funding Gaps

Morgan Stanley’s initiative also addresses the significant funding gap experienced by multicultural and women entrepreneurs. Many start-ups in these demographics struggle with securing adequate investment, which can hinder growth and scalability.

Morgan Stanley leverages its global reach and resources to provide the necessary capital and connections, offering a curriculum tailored to these entrepreneurs’ unique challenges. By focusing on these elements, the Lab not only facilitates financial growth but also equips entrepreneurs with the skills needed for long-term success.

Comprehensive Curriculum and Ecosystem

An integral part of the Lab is its dynamic curriculum that enhances participants’ business strategies through expert-led sessions. This includes direct interactions with industry leaders, fostering an environment of learning and development.

The Lab’s ecosystem is further enriched by partnerships with legal and business development experts from firms like Wilson Sonsini Goodrich & Rosati.

Such collaborations ensure that participants are well-prepared to seize new opportunities and navigate the competitive landscape effectively.

Future Prospects

This second iteration of the Multicultural Innovation Lab builds on the foundations of its predecessor, offering enhanced opportunities and resources to its participants.

With a focus on innovation and diversity, the Lab is poised to drive significant economic impact and foster a new generation of successful businesses led by multicultural and women entrepreneurs.


The Multicultural Innovation Lab represents a forward-thinking approach to addressing diversity and economic disparities in start-up funding. By supporting multicultural and female entrepreneurs, Morgan Stanley is championing a more inclusive and innovative future.

Through strategic partnerships and tailored support, the Lab not only provides access to capital but also equips entrepreneurs with the resources needed to thrive in an increasingly competitive business environment.

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