A prominent mobile marketing firm has successfully raised £16 million in a recent funding round. This Series C funding round saw contributions from existing investors.
Following this financial achievement, the company also announced it had reached £100 million in revenue for 2018, demonstrating significant growth since its inception in 2014.
Significant Financial Milestone
The mobile marketing company headquartered in London has accomplished a noteworthy financial milestone by gathering £16 million in a Series C funding round. Existing investors led the initiative, showing continued confidence in the company’s strategic direction.
In addition to the funding success, the firm revealed reaching £100 million in revenue for the year 2018, highlighting the rapid expansion it has experienced since its launch in 2014. Such achievements are indicative of the firm’s robust business model and market presence.
Leadership and Strategic Acquisitions
With an eye on further expansion, the company recently appointed a new Chief Technology Officer, Cedric Cardone. This move is expected to bolster its technological capabilities and drive forward its innovation agenda.
The enterprise has also completed the acquisitions of Influans and Adincube. These strategic acquisitions are anticipated to enhance the company’s service offerings and market reach, positioning it for sustained growth in the competitive mobile marketing space.
Market Strategy and Data Solutions
According to the CEO, the impressive growth is a result of a well-implemented global momentum strategy.
The company specialises in ‘mobile journey marketing,’ a nascent form of marketing that comprehensively understands the entire mobile user journey.
The cornerstone of its service is a robust and scalable dataset that offers customers a straightforward consent, data, insights, and activation platform. This solution is designed to provide transparency and control to users while bridging data gaps in mobile journeys.
Global Revenue Growth
In 2018, the company saw record-breaking performance in the United States as well. Its Chief Revenue Officer highlighted that the firm offers unparalleled insights in the industry, which are vital for enhancing both campaign success and business strategies.
This first-party data is GDPR compliant and allows clients to understand their users beyond their own mobile ecosystems. The data facilitates campaign activation based on a comprehensive user journey across both mobile apps and mobile web platforms.
Workforce Expansion
The company’s team has grown significantly, now employing 280 people at its Highbury location.
This expansion is reflected in the company’s impressive 120% year-over-year revenue growth on a global scale.
The increasing workforce underscores the company’s commitment to scaling its operations and strengthening its market position.
Customer Insights and Transparency
The CEO emphasised the importance of momentum for their business success. The scalable solution the company offers is crucial for sustaining this momentum.
The firm’s approach focuses on delivering simple, compliant data solutions that empower customers with insights while ensuring transparency and control for the end user.
This dual focus on user control and data-driven insights sets the company apart in the competitive landscape of mobile marketing.
Future Prospects
The company appears well-poised for future growth, with a solid foundation built on innovative technologies and strategic acquisitions.
With continued support from investors and a clear vision for expansion, the firm is expected to maintain its upward trajectory in the coming years.
In conclusion, the notable £16 million funding achievement marks a significant milestone for the mobile marketing company.
The combination of strategic leadership appointments, valuable acquisitions, and a scalable data solution positions it strongly for sustained growth and industry leadership.