UK tech firm Ve Global has achieved a significant milestone with its acquisition of Swedish analytics firm Divvit. This strategic move marks Ve Global’s first major acquisition and aims to enhance its analytics and revenue attribution capabilities.
The London-based ad and martech company has invested approximately £500,000 to integrate Divvit’s solutions into its existing offerings. This acquisition aligns with Ve Global’s broader strategy to personalise online experiences and increase ROI for its clients.
Details of the Acquisition
Ve Global, a prominent London-based ad and martech company, recently acquired Swedish analytics firm Divvit, marking its first acquisition. Located in Lund, Sweden, Divvit specialises in analytics, insights, and revenue attribution in digital marketing.
This acquisition is a strategic move for Ve Global, which has already made a financial commitment of around £500,000. The investment aims to integrate Divvit’s advanced analytics solutions into Ve Global’s existing product offerings, enhancing its service portfolio for more than 4,000 clients worldwide.
Operational Impact
Divvit will continue to operate primarily from its base in Lund, maintaining its current workforce of nine employees. These employees will collaborate closely with Ve Global’s existing staff of over 385 professionals.
By incorporating Divvit’s team and technology, Ve Global aims to add a crucial layer of service to its offerings, thereby improving the overall client experience.
CEO Insights
Ve Global’s CEO, David Marrinan-Hayes, highlighted the importance of data in the company’s growth strategy. He stated, “Data lies at the heart of Ve’s next stage of growth and is key in realising our vision to personalise online experiences at scale for an audience of one.”
By leveraging Divvit’s data insights, Ve Global aims to increase transparency across the sales funnel. This move is expected to provide clients with a better understanding of customer behaviour, consequently boosting ROI from underperforming marketing channels.
Marrinan-Hayes further added, “For the consumer, it simply translates into better experiences at the digital touchpoints they value the most.”
The Role of Divvit
Founded in 2015 by David Linell, Divvit has been a key player in the analytics and revenue attribution space, tracking customer engagements for over 350 online brands.
Linell, the founder and current CEO of Divvit, emphasised the challenges in attributing revenue to marketing channels. He stated, “Revenue attribution to marketing channels and solutions is a critical challenge in the sector.”
Many online merchants struggle to place real value on the digital touchpoints driving sales due to a lack of data-driven insights. Divvit’s integration into Ve Global aims to solve this issue efficiently.
Financial Benefits
The integration of Divvit’s solution is expected to be significantly more cost-effective than existing market alternatives. According to Linell, the new solution will be approximately 90% cheaper than Google 360.
This cost efficiency is likely to attract a broader range of online merchants looking for affordable yet effective analytics solutions.
Looking Forward
This acquisition marks a significant milestone in Ve Global’s growth story, representing the first of many planned strategic acquisitions.
Both companies are optimistic about the synergies that will result from this acquisition, expecting to drive meaningful insights and significant revenues for their clients.
Customer Experience
For the consumer, this acquisition promises an enhanced experience at various digital touchpoints. Improved analytics and revenue attribution will lead to more personalised and effective marketing strategies.
The enhanced capabilities will allow clients to better understand and meet consumer needs, thus providing a more tailored and engaging online experience.
This acquisition is a pivotal development for Ve Global, enabling the company to bolster its analytics and revenue attribution capabilities. With Divvit’s expertise, Ve Global is well-positioned to offer enhanced value to its extensive client base.
The collaboration between Ve Global and Divvit marks a significant step towards achieving more transparent and effective digital marketing strategies, ultimately benefiting both clients and consumers.