The North East’s prominent shopping and entertainment hub, Metrocentre, has selected a fresh consumer PR agency. This move aims to enhance ongoing campaigns and PR endeavours.
Newcastle-based agency Twist will be responsible for spearheading these efforts, including events, consumer press office, and influencer collaborations.
Metrocentre’s Decision
The Metrocentre, a key shopping and entertainment complex in the North East, has recently named Twist as its new consumer PR agency. This appointment is set to cover ongoing campaigns and PR activities, which includes events, running the consumer press office, and collaborations with influencers.
Helen Atkinson, Metrocentre’s Marketing Manager, expressed her enthusiasm regarding the new partnership. She stated, “We are thrilled to partner with Twist, a dynamic agency known for their creative approach and deep understanding of the consumer market.”
Twist: The Chosen Agency
Twist boasts an impressive portfolio of clients, including well-known brands like Popeyes, Junkyard Golf Club, and Ninja Warrior UK.
Helen Atkinson believes that Twist’s expertise will be instrumental in driving Metrocentre’s engagement strategies and boosting their brand presence.
Twist’s Perspective
Chrissie Plunkett, Managing Director of Twist, shared her excitement about working with Metrocentre.
“Metrocentre is a dream client – fun, stylish, and poised for growth. We’re delighted to be collaborating with their in-house team, whose values and culture align perfectly with Twist,” she said.
Twist plans to craft campaigns that resonate deeply with Metrocentre’s diverse audience, ensuring impactful and memorable engagement.
Metrocentre: A Shopper’s Paradise
The Metrocentre is home to more than 270 stores and 60 dining outlets, making it the second-largest shopping destination in the UK.
With such an extensive array of options, the centre attracts a diverse and vast crowd, from dedicated shoppers to casual visitors.
The adjacent Metro Retail Park further amplifies the allure of the complex, offering even more shopping and dining choices.
The Role of the New PR Agency
The appointment of Twist as the new PR agency is seen as a strategic move to amplify Metrocentre’s brand presence.
Twist will be tasked with creating engaging campaigns and maintaining a strong consumer press office.
These initiatives are expected to bolster Metrocentre’s standing as a premier shopping and entertainment destination.
Events and Influencer Collaborations
One of Twist’s primary responsibilities will be to manage events, ensuring they are not only engaging but also align with Metrocentre’s brand values.
In addition, influencer collaborations will play a crucial role in reaching broader and more varied demographics.
By leveraging influencers, Twist aims to create authentic connections with potential and existing Metrocentre patrons.
Helen Atkinson’s Insights
Helen Atkinson is confident that Twist’s creative approach will significantly benefit Metrocentre.
She believes that Twist’s understanding of the consumer market will drive effective engagement strategies, thereby amplifying the centre’s presence.
This partnership is anticipated to yield innovative and resonant campaigns.
Future Prospects
The collaboration between Metrocentre and Twist promises a dynamic approach to consumer engagement.
The focus will be on crafting campaigns that are not only innovative but also reflective of current market trends and consumer preferences.
The strategic appointment of Twist as Metrocentre’s new PR agency is poised to enhance the centre’s consumer outreach and engagement. Both Metrocentre and Twist are enthusiastic about the partnership, with high expectations for impactful and creative campaigns.
The roadmap ahead looks promising, with both entities geared towards achieving significant milestones in the realm of consumer engagement.
