Natalie Wyatt has been appointed as the Managing Director of the Local Visitor Economy Partnership in the Liverpool City Region.
Wyatt joins a newly established body aiming to boost the region’s £5bn annual visitor economy. She brings a wealth of experience and a fresh perspective to the team.
Natalie Wyatt’s New Role
Natalie Wyatt has been appointed as the Managing Director of the Local Visitor Economy Partnership (LVEP) in the Liverpool City Region. Starting in October, Wyatt joins the newly established body aimed at significantly boosting the region’s annual £5bn visitor economy. She brings vast experience from her previous roles, promising a fresh and ambitious approach to the region’s tourism strategy.
Wyatt’s Vision for the Liverpool City Region
Wyatt expressed her enthusiasm for her new role, stating, “I can’t wait to get going and start to make a real, positive difference. I’m so pleased to be part of a team committed to devising and delivering a strategy which places our six amazing boroughs at the epicentre of everything.” Wyatt’s vision involves making the Liverpool City Region a top destination for major events, business relocations, and even film productions.
Collaborative Strategy
The partnership, supported by local authorities and delivered in collaboration with the Liverpool City Region Combined Authority and Liverpool City Council, aims to enhance the region’s global reach. Wyatt’s role will focus on destination marketing, stakeholder engagement, and promoting tourism on national and international scales. This collaborative strategy is seen as a key factor in unlocking the full potential of the Liverpool City Region.
Support from the Liverpool City Region Combined Authority
Councillor Liam Robinson, Leader of Liverpool City Council, emphasised the importance of this new collaborative approach, stating that it involves working collegiately with the Liverpool City Region Combined Authority. He noted, “This partnership will cement the Liverpool City Region’s status as a key global player – accelerating our key strengths, developing our skills, connectivity and international positioning.” This statement underscores the region’s ambition and commitment to unity and growth.
Wyatt’s Professional Background
Wyatt brings a wealth of experience to her new role. She is currently Head of Marketing and Revenue Growth at Merseyrail. Before that, she spent seven years as a Strategic Marketing and Brand Leader at Transport for Greater Manchester. Wyatt has also held roles as Head of Marketing and Communications at Trafford Council and Managing Director of Marketing Blackpool. Her extensive background in various marketing roles equips her with the skills needed to drive the Liverpool City Region forward.
Ambitious Goals for the Region
The LVEP aims to amplify the region’s assets to become the first choice for events and new business locations. By embracing innovation and fostering collaboration, the partnership intends to prioritise the well-being of both visitors and residents. This focus on holistic development is expected to ensure the Liverpool City Region remains a top destination on the global stage.
Long-Term Impact
The long-term impact of Wyatt’s appointment and the collaborative efforts of the LVEP could be substantial. By marketing the Liverpool City Region’s strengths in various sectors such as film, gaming, science, and cultural heritage, the region is poised to elevate its status internationally. The one-front-door strategy aims to enhance accessibility and visibility, showcasing all that the region has to offer.
Wyatt’s extensive background and ambitious vision are expected to drive significant growth in the Liverpool City Region.
Her role in enhancing the region’s global reach, supported by local authorities, marks a promising future for Liverpool as a top international destination.