In a move poised to reshape Birmingham’s digital landscape, two influential agencies have joined forces.
Lightbox, a well-established digital agency, has merged with the burgeoning social media specialist Blake7.
The merger between Lightbox and Blake7 is set to expand and diversify their service offerings. This strategic alliance will operate under the name Lightbox Digital, leveraging the strengths of both entities.
By combining their expertise, the agency aims to provide a comprehensive suite of digital solutions. This merger demonstrates a commitment to remaining at the forefront of the digital sector.
Rob Pollard, the founder of Lightbox, will continue as the chief executive of the newly formed entity. Meanwhile, PJ Ellis, the visionary behind Blake7, takes on the role of commercial director.
Together, Pollard and Ellis bring years of industry experience and a shared vision for growth. Their leadership is expected to steer the company towards unprecedented success.
Pollard emphasises their dedication to Birmingham, stating, “We have invested in Birmingham and we’re excited to call it our home.”
The merger supports this commitment by maintaining operations in the heart of the city. This reinforces their connection to the local business community.
With the combined team now boasting 16 skilled professionals, the company is well-positioned to support regional economic growth.
Lightbox has an impressive client roster including Birmingham Children’s Hospital and the University of Birmingham School. The merger is expected to enhance their ability to serve existing clients and attract new ones.
Ellis notes that combining skills and contacts will benefit all clients. This synergy is a key driver behind the merger’s strategic execution.
Lightbox has witnessed significant financial growth, having tripled its turnover in recent years. The merger is poised to further accelerate revenue expansion.
With a projected turnover of £825,000, the newly formed agency is set to achieve new financial milestones. The focus remains on investment in systems, software, and talent.
Despite previous successes, the agency aims to continuously evolve and adapt.
The merger comes at a time of vibrant growth in the West Midlands, a region attracting new businesses and infrastructure.
Ellis expresses his enthusiasm for being part of this evolution, highlighting the agency’s ambitious growth plans.
“We want to be right at the heart of this,” Ellis states, indicating the agency’s proactive role in the region.
The merger of Lightbox and Blake7 marks a significant moment for Birmingham’s digital sector. By merging, the two agencies are poised to deliver enhanced digital solutions while contributing to the region’s dynamic business landscape.
In merging, Lightbox and Blake7 not only enhance their service offerings but also reaffirm their commitment to Birmingham’s economic and digital future.
The strategic alliance sets a new precedent for collaboration and growth within the West Midlands.