Marketing Cheshire has launched an innovative campaign to attract Londoners for city breaks in Chester. Through stunning photography and strategic slogans, the campaign aims to showcase both the city centre and its nearby attractions.
Creative advertisements will be placed in key London Underground and UK train stations, promoting the ease of access to Chester via public transport. This initiative, developed with the collaboration of strategic partners, will run until November 1st.
Campaign Highlights
The new campaign, titled ‘City with a Break,’ emphasises Chester’s ’boutique’ appeal. It highlights not just the city centre, but also various tourist attractions, using catchy slogans like ‘From impromptu walks to impressive reptiles’ and ‘From foodie adventures to forest escapes.’
Strategic Visuals
The campaign’s creative content will be prominently displayed in well-frequented areas of the London Underground and UK train stations, making it hard to miss for daily commuters.
Collaborative Effort
The campaign was developed by Marketing Cheshire’s creative team with additional funding from VisitEngland, ensuring a well-rounded and professional presentation.
Tourist Attractions
The city’s 13th-century Rows offer a unique shopping experience, ranging from modern outlets to historical shops.
Accommodation and Dining
Green spaces are abundant, providing a serene environment for relaxation and leisurely strolls.
Ease of Access
Visitors can enjoy a seamless journey, enhancing their overall travel experience.
Long-Term Vision
Future initiatives may build on this campaign’s success, further boosting Chester’s tourism sector.
Conclusion
With collaborative efforts, engaging visuals, and strategic placements, Chester is poised to capture the interest of Londoners and beyond.
Marketing Cheshire’s new campaign is a well-crafted initiative to position Chester as an attractive city break destination.
With collaborative efforts, engaging visuals, and strategic placements, Chester is poised to capture the interest of Londoners and beyond.