A marketing automation platform has successfully raised €4 million in a Series A funding round, led by Agora S.A. This platform, integrated with both Facebook and Google’s partner programmes, facilitates the seamless sharing of data between the two giants to enhance its marketing automation services.
The platform boasts features such as an integrated product feed, a campaign management dashboard, centralised information management tools, and product performance analytics. This development comes as Facebook and Google continue to dominate the online advertising market, holding a combined market share of 60 to 70 per cent of ad inventory globally, depending on the country.
The automation platform allows eCommerce companies to efficiently promote and sell their inventory online through an optimised ad creation and campaign management process. Currently supporting Facebook and Google, the platform plans to expand its services to include more channels shortly. With a workforce of 85 employees across five countries, the company aims to establish a comprehensive personnel team in its Dubai office to bolster its expansion into the Middle East and Northern Africa region.
Additionally, the company plans to enhance its presence in Central and Eastern Europe, the Asia Pacific, and Latin America. It intends to fortify its existing partnership base to include more SaaS platforms focused on eCommerce, improve data analytics capabilities, and expand its product offerings leveraging Facebook and Google’s advertising capabilities.
According to the company’s CEO, Karel Tlusták, “This announcement ranks among the largest Series A rounds in Central and Eastern Europe and will be primarily used to strengthen our commercial team, accelerate geographical expansion, and further build out our product. We see that marketers can really benefit from sharing product performance data between Facebook and Google and enhancing their creatives. Our mission is to make eCommerce marketing easier and more personal.”
The platform collaborates with over 250 eCommerce companies, including significant brands such as Souq, Allegro, and Sports Direct. It processes more than one billion products daily, created by over 1,000 marketers. The company has recently been recognised as a Facebook creative partner, earning a Facebook Marketing Partner (FMP) Creative Badge.
This funding marks a significant milestone for the marketing automation platform, paving the way for further expansion and enhancement of its services. The company’s ongoing commitment to improving eCommerce marketing through data sharing and automation positions it as a key player in the digital advertising landscape.
