Manchester-based market intelligence firm, The Insights People, is set to expand its reach by launching in the US market. With its innovative platforms, the company aims to provide real-time insights to a wider audience, building on its significant growth in the UK.
The strategic move follows rising demand for The Insights People’s data-driven insights, particularly their ‘Kids Insights’ platform. This expansion marks a crucial step in their globalisation efforts, aiming to replicate their UK success in the US, driven by an impressive client roster including BBC and Hasbro.
Pioneering Market Intelligence Solutions
The Insights People have carved a niche in the market intelligence sector with their unique offerings. Their platforms, namely ‘Kids Insights’ and ‘Parents Insights’, provide unmatched real-time analytics, catering to the needs of global brands. This expansion is a testament to their innovative approach and ability to meet the evolving demands of the market.
Founded by visionary entrepreneur Nick Richardson, The Insights People have experienced phenomenal growth. Their focus on leveraging technology to provide valuable insights makes them a leader in the realm of market intelligence. This pioneering spirit drives their ambition to extend their expertise to the US market, addressing the complex challenges brands face today.
Expanding Reach with Kids Insights
‘Kids Insights’ has become a valuable tool for brands aiming to understand emerging trends among younger audiences. By surveying 20,000 children annually, the platform captures vital data on interests and behaviours, which brands can leverage for strategic advantages.
The platform’s ability to pinpoint trends early, such as the rise of Fortnite or the lukewarm reception of ‘Solo: A Star Wars Story’, demonstrates its analytical prowess. This foresight is crucial for brands seeking to invest wisely in advertising and product development, hence the growing demand for its services in the US.
Globalisation Strategy and Market Demand
The Insights People’s foray into the US is a strategic move fueled by soaring demand abroad. Their client base predominantly includes well-known global entities, indicating the universal appeal and necessity of their services.
Nick Richardson highlighted that many clients are looking for global solutions, not confined to the UK market, as they aim to capture real-time market intelligence worldwide. This international expansion aligns with their vision of revolutionising how businesses access and utilise market data.
The company’s success at the Big Chip Awards, winning Best B2B Project, underscores their potential to make a significant impact in new markets. Such accolades speak volumes about their innovative capabilities and the potential they hold for future growth.
Innovation Driving Business Growth
Innovation remains at the core of The Insights People’s business model. Their platforms synthesize vast amounts of data to yield actionable insights, ensuring brands remain competitive and informed.
The company’s advanced technologies and analytic tools empower brands to harness emerging trends efficiently. This edge is crucial in a dynamic market landscape where businesses must continuously adapt to stay relevant.
Building on Success
The Insights People’s decision to expand into the US represents a logical progression from their successes in the UK. Their ability to capture and provide actionable insights has set them apart as leaders in market intelligence.
Their methodology, involving real-time data capture and analysis, is poised to resonate with US-based clients. This strategic entry is expected to foster further innovations and set new standards in the industry, mirroring their UK achievements.
The US launch is not just a continuation but an evolution in their service delivery model. By understanding local market nuances, The Insights People can tailor their insights to better serve a diverse clientele.
Client-Centric Approach
Central to The Insights People’s strategy is a client-centric approach that prioritises the needs of brands and agencies. By providing bespoke insights, the company ensures that each client receives data that is relevant and impactful.
This tailored service has attracted a diverse array of clients, from media giants like the BBC to toy manufacturers such as Hasbro. Their expansion into the US will likely draw similar interest from American brands seeking comprehensive market intelligence.
Vision for the Future
Looking ahead, The Insights People are focused on sustaining their growth trajectory and expanding their influence in the market intelligence space. Their vision includes developing their platforms to accommodate evolving client needs and integrating cutting-edge technologies.
As they enter the US market, their commitment to providing valuable insights remains unwavering. The company’s strategic direction aligns with their ultimate goal of being a frontrunner in delivering precise and meaningful market intelligence.
With their innovative platforms and strategic vision, The Insights People are poised to make a significant impact in the US. Their expansion reflects a commitment to providing high-quality insights and addressing global market needs.
As they build on their success in the UK, their foray into the US signifies both an opportunity and a challenge, one they are well-prepared to meet. The future looks promising for this forward-thinking company, as they embrace new markets and continue to lead in market intelligence.