Virtual reality enthusiasts in London have a new destination to explore. ImmotionVR has opened its flagship store in the London Designer Outlet at Wembley Park.
Located near the iconic Wembley Stadium, this immersive VR centre is set to provide cutting-edge virtual reality experiences for families and visitors alike.
A New Dimension in VR Experience
ImmotionVR’s new location at the London Designer Outlet is more than just a store. It’s an entrance to a new dimension of virtual reality. The centre is equipped with motion simulators, wrap-around sound, and multi-directional movement systems. These sophisticated technologies allow guests to experience virtual realities like never before, making them feel as though they are part of entirely new worlds.
Cutting-edge Technology at Wembley Park
The head of retail operations, Arek Antoniak, expressed immense excitement over the new opening. ‘We’re excited to be opening in such a prestigious venue as LDO in Wembley Park,’ he said. ‘We’ll be offering families a unique type of experience, with cutting-edge VR that will be a great addition to the leisure park, creating new experiences where the possibilities are literally endless.’
The immersive technology promises to bring a new kind of leisure activity to the area, complementing the existing diverse range of retail, leisure, and dining options available at the London Designer Outlet.
Festive Season and School Holidays
Sue Shepherd, the centre manager at LDO, shared her enthusiasm: ‘We’re delighted to welcome Immotion VR in good time for the Festive season and the upcoming school holidays.’
With its opening timed perfectly for the holiday season, visitors to the area can now incorporate this thrilling VR experience into their festive plans.
The VR centre’s presence is viewed as a fun and innovative way to engage the community and enhance the holiday experience for families and tourists visiting Wembley Park.
Grand Opening Ceremony
The store’s official grand opening was marked by a special ceremony attended by local dignitaries. The Mayor of Brent, councilor Arshad Mahmood, was there to cut the ribbon. This event underscored the significance of the new opening, not only for the outlet but also for the wider community.
The event drew considerable attention from local media, and it highlighted the potential economic impact and increased foot traffic anticipated from this new attraction.
Founders and Financial Milestones
ImmotionVR was founded in 2017 by Martin Higginson and David Marks. Within a short period, the company has grown substantially, carving a niche in the competitive VR market.
In July 2018, the company successfully floated on the AIM market of the London Stock Exchange.
Raising £5.75 million through an oversubscribed share placing was a significant milestone. This capital injection has enabled the company to expand its operations and invest in state-of-the-art VR technologies.
Future Prospects and Expansion
With this flagship store in Wembley, ImmotionVR is set to redefine virtual reality experiences in the UK. The company aims to continue its expansion, looking at new locations and opportunities to bring its cutting-edge VR technology to a broader audience.
The successful launch at the London Designer Outlet paves the way for further growth and sets a benchmark for future immersive VR centres.
As the interest in virtual reality continues to grow, ImmotionVR strives to be at the forefront, offering unparalleled experiences that push the boundaries of what VR can achieve.
Community Impact and Engagement
The opening of ImmotionVR’s flagship site in London is not just a business venture; it is also seen as a way to engage the local community.
By offering a unique, cutting-edge experience, the company aims to attract a wide range of visitors, from VR enthusiasts to curious newcomers.
This initiative is expected to have a positive impact on local businesses and the economy, potentially driving more visitors to the Wembley Park area.
The launch of ImmotionVR’s flagship centre at the London Designer Outlet marks a significant milestone for both the company and the local community.
With its advanced VR technology and prime location, it is set to become a major attraction, offering unique experiences to families and visitors in Wembley Park.