Manchester United and its logistics partner, DHL, have extended their longstanding partnership, which will now run until 2027.
The partnership, which began in 2011, will continue with the evolution of the ‘A World United’ campaign under a new rallying cry, ‘United for One Goal’. The campaign aims to harness the power of sport and business to achieve a more socially-responsible, sustainable world by recognising fans and local heroes who make a difference in their communities. This could be through volunteering time for worthy causes or inspiring positive change through grassroots initiatives.
Nominations that share the partnership values of sustainability, teamwork, high performance, and efficiency will be entered into the ‘United for One Goal’ recognition programme. Rewards for worthy nominations include signed Manchester United merchandise, tickets for games at Old Trafford, and a unique opportunity to play on the famous pitch at the Theatre of Dreams.
Omar Berrada, Manchester United Chief Executive, emphasised, “We share many years of positive impactful work, and this will continue globally through ‘United for One Goal’.” He added that the longevity of the partnership is attributed to their shared values and ambitions to use their global influence to drive positive change in local communities.
John Pearson, CEO of DHL Express, commented, “The shared values of our partnership with Manchester United continue to go from strength to strength – engaging, connecting, and inspiring a fan base which is truly global. “We are so pleased to be continuing the longstanding partnership with Manchester United – in this next phase we will look to combine the global power of both brands to connect people and improve lives whilst delivering a better world.”
The extended partnership builds on more than a decade of collaboration, reflecting the shared values and continued ambition to harness the power of sport and business for positive societal impact.