Mi Hiepa, an aspiring sports tech start-up, has clinched a deal with Manchester United to supply its innovative VR football training system.
This exclusive technology aims to refine young players’ skills, indicating a significant shift in Manchester United’s training approach.
Mi Hiepa, a dynamic sports technology start-up, has secured a landmark deal with Manchester United to provide its state-of-the-art virtual reality football training system. This cutting-edge platform is set to be integrated into the club’s academy setup, specifically aimed at enhancing the decision-making and tactical skills of young players. This partnership marks a significant milestone in Mi Hiepa’s journey to transform conventional football training methodologies.
Developed in collaboration with leading Premier League clubs, physiotherapists, and sports scientists, Mi Hiepa’s VR system is designed to revolutionise football training. The innovative tool meticulously tracks players’ movements, focusing on their feet and shins, to create personalised training drills. These bespoke exercises are engineered to identify and nurture promising young talent, giving clubs a competitive edge in player development.
Andy Etches, co-founder and sporting director at Mi Hiepa, expressed his satisfaction with the recognition from Manchester United. He emphasised the comprehensive development process involving experts and clubs, highlighting the tool’s potential to significantly benefit the club’s youth programme. Tony Strudwick, head of athletic development at Manchester United, praised the VR system’s ability to innovate player learning through gamification, enhancing motivation and skill acquisition among young athletes.
Buoyed by this successful partnership, Mi Hiepa is gearing up for substantial growth. Plans are underway to expand their Manchester-based team, which currently comprises 15 members, to accommodate anticipated increased demand and upcoming projects. The company is also in active discussions with other clubs globally, eyeing further national and international contracts.
A joint venture between Manchester developer Mi and sports data specialist Hiepa, the company stands out with its unique collaborative approach. This synergy between technology and sports expertise has proven instrumental in the creation of their advanced VR training solutions. This strategic cooperation underpins the company’s competitive advantage in the sports tech industry.
Tony Strudwick’s comments reflect Manchester United’s forward-thinking approach towards player development. By embracing sophisticated training technologies, the club reinforces its commitment to nurturing future talent. The endorsement from a top-tier club underscores the efficacy and promise of Mi Hiepa’s technology in sporting circles.
Mi Hiepa’s collaboration with Manchester United signifies a pivotal advancement in sports technology, potentially reshaping football training paradigms. As the company prepares for continued growth, its innovative VR system is likely to see broader adoption, heralding a new era in player development and skill enhancement.
The partnership with Manchester United positions Mi Hiepa at the forefront of sports technology innovations.
With global expansion on the horizon, Mi Hiepa’s VR tool is set to revolutionise football training worldwide.
