In a strategic move to enhance fan engagement, Manchester United has partnered with SCAYLE to launch a state-of-the-art ecommerce platform. This initiative is aimed at providing fans with an enriched and personalised shopping experience.
Manchester United has unveiled its new ecommerce platform, developed in collaboration with SCAYLE, designed to deliver unparalleled customer experiences to its global fanbase. The platform aims to combine speed, reliability, and personalisation to fans purchasing official club products and services online. It represents a significant shift in how the club interacts with its fans, leveraging technology to enhance both accessibility and convenience.
Backed by SCAYLE’s advanced enterprise infrastructure, the platform offers tailored features such as ‘make your shirt’ and ‘shop by player’ customisation options. These features are set to make the shopping experience more engaging and interactive for fans.
With super-fast load times, fans can enjoy a smooth browsing experience even during peak times, such as match days and special promotions. These enhancements are crucial for maintaining fan engagement and satisfaction.
James Holroyd, Manchester United’s Chief Commercial Development Officer, stated, “Our new ecommerce platform is a game changer in terms of the quality and reliability of service we can offer fans.” This reflects the club’s dedication to pioneering advancements in digital commerce.
Tobias Ring, Managing Director Commercials, noted, “We are incredibly proud to have been chosen by Manchester United to transform the digital shopping experience of the club’s huge global fan base.” His statement highlights the mutual benefits of this partnership, setting a standard in the realm of sports commerce.
The partnership is a testament to the club’s commitment to leveraging technology in enriching fan experiences and achieving long-term growth.
In conclusion, the launch of Manchester United’s new ecommerce platform signifies a transformative phase in the club’s digital journey. The collaboration with SCAYLE is poised to deliver continuous improvements and set new standards in fan engagement and ecommerce in the sports sector.
Manchester United’s partnership with SCAYLE has set a new benchmark in sports ecommerce, showing a forward-thinking approach to fan engagement and digital innovation. As the platform evolves, fans can expect even more advancements tailored to their needs.