Manchester United and DHL, the club’s longstanding logistics partner, have confirmed the extension of their partnership until 2027.
The collaboration, which began in 2011, is built on a mutual goal to inspire positive change within the global communities served by both organisations. This will persist with the continued development of the ‘A World United’ campaign, now driven by a new initiative, ‘United for One Goal’.
The ‘United for One Goal’ campaign leverages the influence of sport and business to foster a more socially responsible and sustainable world. It aims to honour fans and local heroes who contribute to their communities, whether through volunteering or grassroots initiatives, to inspire positive change. Nominations that align with the partnership’s values of sustainability, teamwork, high performance, and efficiency will be eligible for the ‘United for One Goal’ recognition programme. Rewards will include signed merchandise, tickets for matches at Old Trafford, and a unique chance to play on the iconic pitch.
Omar Berrada, CEO at Manchester United, expressed his pleasure at the continued relationship, noting the shared values and ambitions to use their global influence for positive local impact. ‘We are delighted to continue our longstanding relationship with DHL. We share many years of positive impactful work, and this will continue globally through ‘United for One Goal’,’ he said.
DHL, recognised as the world’s leading express and logistics company, has been a partner with Manchester United for 13 years, offering a diverse range of products and services to the club’s global fanbase. John Pearson, CEO of DHL Express, highlighted the strength of the partnership: ‘The shared values of our partnership with Manchester United continue to go from strength to strength – engaging, connecting and inspiring a fan base which is truly global. We are so pleased to be continuing the longstanding partnership with Manchester United; in this next phase, we will look to combine the global power of both brands to connect people and improve lives whilst delivering a better world.’
This extension of the partnership between Manchester United and DHL underscores their commitment to using the influence of sport and business for the betterment of communities worldwide.