Lucy and Ross Menghini have announced the launch of their new podcast agency, Hear & Tell. With backgrounds in marketing and business development, the couple draws on their own experiences as successful podcasters.
Based in Manchester, Hear & Tell has already begun making a name for itself by securing clients and delivering engaging audio content that resonates with audiences globally.
The Genesis of Hear & Tell
A new podcast agency is making waves just a month after its inception. Brainchild of Manchester-based couple, Ross and Lucy Menghini, Hear & Tell stands as a testament to innovation inspired by personal experience. The couple launched their venture after witnessing the significant impact of their own podcast during their travels.
Their podcast, Life Design Diaries, which narrates their experiences as digital nomads, has been downloaded over 60,000 times, reinforcing the power of engaging audio content. Lucy Menghini, previously associated with Social Chain, and Ross Menghini, former business development head at Apadmi, bring critical expertise to their joint venture.
Client Acquisition and Impact
The agency’s rapid success is underscored by securing its second client within weeks of its launch. At the heart of their client list is Colony, a dynamic co-working space situated in Manchester’s Ancoats area. Colony’s choice to partner with Hear & Tell is driven by their ambition to enhance the visibility of the businesses within their space.
By aligning with Colony, the Menghinis aim to craft narratives that reflect the entrepreneurial spirit thriving within co-working communities. The collaboration is poised to foster deeper connections among businesses and the creatives that inhabit these spaces.
Exploring the Rise of Audio Content
Podcasts offer a unique consumption experience, increasingly favoured for their convenience and intimacy. Ross Menghini notably highlights this trend, attributing it to the evolving landscape of audio content where quality and accessibility are paramount.
He notes, “A well-delivered podcast can help brands engage with their audience on a much deeper, more intimate level.” Such insights underlie Hear & Tell’s strategic approach.
The couple has discovered podcasting as a remarkable tool for not only engagement but also for relationship-building. Their experience showcases the potential podcasts hold in creating meaningful connections.
Colony’s Vision for Storytelling
Alex Campbell, manager at Colony, acknowledges the compelling stories thriving within their co-working spaces. He mentions, “Our members have very interesting stories to tell about their individual journeys through business and creativity.”
By sharing these narratives, Colony not only amplifies voices but also curates valuable advice for other businesses and enthusiastic entrepreneurs. This act of storytelling echoes throughout the entrepreneurial community, inspiring collaboration and innovation.
Moreover, these stories offer insights into the vibrant community that Colony fosters, promoting networking and shared experiences among its members.
Bridging Communities Through Podcasting
The Menghinis are focused on cultivating an ecosystem where business stories are shared and celebrated through podcasting. This endeavour is not just about producing content, but also about weaving a network that encourages synergy.
By facilitating this, Hear & Tell propels businesses to explore new horizons while staying connected to their core community. The agency’s mission aligns with fostering an environment where ideas can thrive and partnerships can flourish.
Future Prospects for Hear & Tell
Having quickly established a foothold in the industry, Hear & Tell is well-positioned for future growth. Their innovative approach to podcasting promises to redefine how businesses and brands communicate.
Looking ahead, the agency plans to leverage its expertise to continue elevating brand narratives and fostering engagement across diverse sectors, ensuring they remain at the forefront of the podcasting revolution.
The Role of Podcasts in Modern Marketing
In a rapidly evolving digital landscape, podcasts have emerged as a crucial element of modern marketing strategies. The format’s unique ability to deliver content in an engaging manner positions it as an invaluable tool.
Podcasts invite audiences to engage with content in ways that traditional media often cannot, offering both depth and personal connection. The potential for podcasts to influence and inform brand strategy is immense.
Hear & Tell is rapidly establishing itself as a transformative force in the podcasting industry. As podcasts continue to grow in popularity, the agency’s innovative approach positions it for sustained success.
By focusing on storytelling and community building, Hear & Tell is set to redefine how businesses connect with their audience, fostering deep engagement and meaningful relationships.