Sport Social Podcast Network has announced a partnership with the French creative sports company, Freakkick. This collaboration aims to strengthen Sport Social’s presence in the French market.
The Manchester-based network plans to support French sports rights holders and companies as they venture into podcasting. With podcast popularity surging in France, this partnership comes at an opportune moment.
Introduction
Sport Social Podcast Network has announced a partnership with the French creative sports company, Freakkick. This collaboration aims to strengthen Sport Social’s presence in the French market.
The Manchester-based network plans to support French sports rights holders and companies as they venture into podcasting. With podcast popularity surging in France, this partnership comes at an opportune moment.
Expanding into the French Market
The French podcast market is currently experiencing a significant boom. Over 20 million people in France listen to podcasts every month, with more than a quarter of these being dedicated to sports content.
According to Ruth Fitzsimons, Head of International at Sport Social Podcast Network, “The French podcast market is really exciting at the moment – we’re seeing incredible levels of growth and plenty of opportunity for creators and rights holders alike.”
Sports Podcasting Growth
Sports podcasting, in particular, is rapidly expanding. These podcasts have a clear, dedicated fanbase of passionate listeners, which presents a powerful audience for brands and rights holders to engage with.
Fitzsimons elaborates, “Sports podcasting in particular is growing rapidly, and these are shows with a clear, dedicated fanbase of passionate listeners. That’s a powerful audience for brands and rights holders to tap into and engage with, and they are doing so more and more.”
Collaborative Opportunities
The collaboration with Freakkick will enable Sport Social to delve deeper into the burgeoning French market. The partnership will offer support to various stakeholders, including creators and rights holders, as they seek to expand their reach.
The association will also focus on the development of new sports shows in the context of the upcoming Paris Olympics and Paralympics. Freakkick’s Sports Marketing Director, Firmin Sylla, states, “We are especially happy to partner with Sport Social – a team of true professionals – to amplify the voices of sport in France and help them connect with new audiences.”
Freakkick’s Role
Freakkick works with a variety of French athletes, enhancing their visibility through podcasting. Some of the athletes they collaborate with include fencer, Marie-Florence Candassamy, boxer, Johanna Wonyou, and 800m Olympian, Léna Kandissounon.
The timing is ideal for this partnership, given the increased focus on sports in France due to the Paris Olympics and Paralympics. This collaboration aims to provide a robust platform for sports creators to develop and grow their shows.
Sport Social’s Existing Ventures
Sport Social is not new to international collaborations. The network has already laid down operations in central Europe, with three German-language podcasts: Spotfight Wrestling Podcast, Sidelines, and Gästekurve.
These ventures have set a precedent for Sport Social’s ability to succeed in international markets, and the partnership with Freakkick is expected to build on this success.
Conclusion
The partnership between Sport Social Podcast Network and Freakkick is set to create a significant impact on the French podcasting scene.
By leveraging their combined expertise, the two organisations aim to foster the growth of sports podcasting in France, benefiting creators, rights holders, and listeners alike.
The partnership between Sport Social Podcast Network and Freakkick is set to create a significant impact on the French podcasting scene.
By leveraging their combined expertise, the two organisations aim to foster the growth of sports podcasting in France, benefiting creators, rights holders, and listeners alike.
