Manchester Camerata has become the first orchestra from Greater Manchester to partner with Classic FM, marking a significant milestone in its journey.
- This pioneering collaboration emphasises the orchestra’s dedication to accessibility and innovation in classical music.
- Classic FM has recognised Manchester Camerata’s impactful work with the UK’s first National Centre of Excellence for Music and Dementia.
- The partnership aims to promote the orchestra’s diverse initiatives, including public engagement in music therapy through the Music Champions campaign.
- Enthusiasm and shared vision drive this partnership, reflecting a commitment to breaking traditional boundaries in the orchestral field.
In a landmark collaboration, the Manchester Camerata has joined forces with Classic FM as its first partner orchestra from the Greater Manchester region. This partnership is a testament to Manchester Camerata’s innovative spirit and commitment to making classical music more accessible and relevant.
Classic FM’s decision to partner with Manchester Camerata is largely influenced by the orchestra’s pioneering work in the field of dementia and music therapy. Recognised as the UK’s first National Centre of Excellence for Music and Dementia, the orchestra’s initiatives have a profound impact on individuals and communities, demonstrating the transformative power of music.
Furthermore, Classic FM will serve as the principal media partner for the Manchester Camerata’s Music Champions recruitment campaign. This campaign is designed to engage and train members of the public and those in care professions, equipping them with the skills necessary for effective music therapy. This initiative not only extends the reach of classical music but also enhances its therapeutic potential, integrating it into everyday care and support practices.
The alignment in vision and enthusiasm between Classic FM and Manchester Camerata is evident. Philip Noyce, Classic FM’s Managing Editor, praised the partnership, stating that it reflects a shared goal of making classical music accessible to all, irrespective of age or background. Such endorsements underscore the belief in the orchestra’s ability to connect with diverse audiences through both live performances and meaningful community endeavours.
Bob Riley, CEO of Manchester Camerata, expressed profound enthusiasm about the partnership with Classic FM, highlighting the mutual ambition to push beyond conventional limits of what an orchestra can achieve. With Classic FM’s support, Manchester Camerata continues to redefine expectations within the classical music industry, demonstrating a steadfast commitment to industry transformation.
The partnership between Manchester Camerata and Classic FM represents a forward-thinking move in the classical music landscape.