Knowsley Safari, in collaboration with Manchester’s The IF Agency, has launched a captivating TV campaign. The innovative commercial, featuring a CGI bee, highlights the wildlife and adventures awaiting families at the safari.
With broadcasts commencing on 17th July, the advert promises to entice visitors by presenting the park’s diverse offerings through a fresh, aerial lens.
The IF Agency has ingeniously devised a television campaign for Knowsley Safari, transporting viewers on an exciting journey through its expansive terrains. Through the innovative use of a CGI bee, the advertisement highlights the myriad of interactions families can enjoy with wildlife during their visit. This creative approach provides a bird’s eye view, showcasing the park’s vast array of animals and the adventurous spirit it encapsulates.
Jo Whiteley, the Creative Director at the Manchester-based IF Agency, articulated the challenge of encapsulating the full scope of Knowsley Safari’s adventure. ‘Finding a way to convey the true scale of the adventure at Knowsley is a real challenge,’ she expressed. This sentiment underscores the complexity of translating the rich and varied experiences at the safari into a short yet impactful advert.
Central to the campaign’s success is the unique perspective offered by the CGI bee, which traverses the wide open spaces of Knowsley Safari. This viewpoint allows for a comprehensive portrayal of the park’s wildlife and thrills. The aerial view enhances the audience’s understanding of the park’s unique offerings, making it more than just a visual treat. It bridges the gap between potential visitors’ expectations and the actual experiences that await them.
Rachel Scott, Head of Marketing at Knowsley Safari, praised the advert’s effectiveness in conveying the park’s expanse. ‘There is no better way to convey the expanse of Knowsley Safari than from the air,’ she remarked. Her insights reflect the advert’s capacity to represent Knowsley as a distinct destination, promising an immersive day out where visitors experience close encounters with spectacular wildlife.
Since 2012, The IF Agency has collaborated with Knowsley Safari to elevate its public profile through diverse media channels. This enduring partnership has been fundamental in integrating the vast experiences available at the park with broader audiences. The cumulative efforts through press, outdoor advertising, radio, and television have continuously attracted new and returning visitors, marking the campaign’s long-term success.
The notable campaign by The IF Agency has adeptly highlighted the allure of Knowsley Safari, reinforcing its status as a premier destination for family adventures. By effectively capturing the essence of a safari experience from a novel aerial perspective, the agency has not only met but exceeded viewer expectations, ushering in an exciting summer at Knowsley Safari.
