Two directors of Manchester-based marketing agency Red C have completed a management buyout, signalling a new chapter for the company. Chairman Adrian Rowe, the agency’s last original founder, has stepped down as Steve White and Mark Dowds take over ownership.
Founded in 1994, Red C transformed from a print agency to a digital marketing specialist. The new leadership aims to maintain the company’s dedication to clients while continuing its innovative approach.
Management Transition
Two directors of Manchester-based marketing agency Red C have completed a management buyout of the established company. Chairman Adrian Rowe, the agency’s last original founder, has stepped down. Now, Managing Director Steve White and Finance Director Mark Dowds have taken ownership of the business.
Founded in 1994, Red C started as a traditional print agency but has increasingly focused on digital marketing. Today, it specialises in direct response and search marketing, with a team of 30 employees generating revenues over £2 million.
The new leadership team includes Strategy Director Katharine Mitchell, Search Director Christopher Morey, and Head of Copy Stuart Clark. Together, they bring almost 75 years of combined experience at Red C.
The management transition emphasises a commitment to continuity, with the new leaders having significantly contributed to the agency’s previous successes.
Evolving Services
Steve White remarked on the agency’s evolution: “We’ve constantly evolved over the years. We started in print, then embraced email marketing and the digital revolution. Now, most of our work is SEO and search marketing.”
He pointed out that while many major brands have brought their design and production in-house, they still rely on agencies like Red C for digital and search expertise.
Red C’s clients include well-known names like Parker Hannifin, AkzoNobel, Thistle Group, and the Rugby Football Union.
The agency’s ability to adapt and evolve has allowed it to remain relevant and successful in a rapidly changing industry.
Track Record and Future Prospects
Adrian Rowe takes pride in the agency’s achievements. “We’re one of the longest-established agencies in the North West. The development of our UK and international client base is an outstanding achievement.”
He expressed confidence that the new leadership will maintain the agency’s philosophy of putting clients first and continue meeting and exceeding expectations.
The agency is financially strong and has a positive outlook for the next 12 months.
Mark Dowds added, “The agency is in a very strong position financially, with a great client portfolio. The next year looks very positive.”
Client Commitment
Red C’s commitment to clients has been a cornerstone of its success.
The new owners aim to uphold this philosophy. They will continue to offer top-tier digital marketing services.
This client-focused approach has earned the company long-term partnerships with several major brands.
Clients can expect the same high level of service and expertise that they have come to know and trust.
Leadership Vision
Steve White and Mark Dowds are both excited and optimistic about their new roles.
Leading the agency into its next chapter, they aim to build on its past successes.
White stated, “I’m incredibly proud and excited to lead the agency, along with Mark and the Senior Management Team, as we continue to build on the agency’s growth working with a fantastic client roster.”
The leadership team’s extensive experience and vision are expected to drive the agency forward.
Dowds echoed this sentiment, noting the agency’s strong financial position and excellent client portfolio.
Their vision for the future focuses on sustained growth and innovation in the digital marketing landscape.
With their combined experience and dedication, the new leaders are well-equipped to steer the agency to new heights.
Conclusion
The buyout marks a significant milestone for Red C.
With a strong foundation and new leadership, the agency is well-positioned for future success.
Under the guidance of White and Dowds, Red C aims to continue its legacy of excellence in digital marketing.
The future looks bright for this Manchester-based agency.
The management buyout at Red C signifies a new era for the company. The strong foundation built by the founders, coupled with new leadership, promises sustained excellence. Clients can continue to rely on the high-quality service and innovative digital marketing strategies that have defined Red C. The agency’s future looks promising under this dynamic new leadership.
