In a significant shift for Manchester’s marketing landscape, two directors at Red C have completed a management buyout of the agency. Founded in 1994, Red C has evolved from print to digital marketing over the years.
However, the recent buyout marks a new chapter for the company as Steve White and Mark Dowds take the helm. The transition promises continuity and a focus on internal growth, backed by nearly 75 years of combined experience within the leadership team.
Leadership Change at Red C
Two directors of the Manchester-based marketing agency Red C have successfully completed a management buyout.
Adrian Rowe, the last of the original founders, has stepped down from his position as Chairman.
The company is now under the ownership of Steve White, the Managing Director, and Mark Dowds, the Finance Director.
Red C’s Evolution
Red C was founded in 1994 in the centre of Manchester. Initially, it focused on print marketing.
Over the years, the agency shifted towards digital marketing and now specialises in direct response and search marketing.
The agency has a team of 30 employees and generates over £2 million in revenue annually.
Commitment to Continuity
The new leadership team is committed to continuity and internal progression.
Steve White expressed pride in leading the agency alongside Mark Dowds and the Senior Management Team.
The leadership team boasts nearly 75 years of combined experience at Red C, emphasising their deep connection with the company’s journey.
Services and Clientele
Steve White noted the agency’s evolution from print to digital, highlighting its current focus on SEO and search marketing.
Major brands such as Parker Hannifin, AkzoNobel (owners of the Dulux brand), Thistle Group, and the Rugby Football Union are part of Red C’s client base.
White expressed excitement about building on the agency’s growth with a strong client roster.
Financial Strength and Future Outlook
Mark Dowds mentioned that the agency is in a strong financial position, adding to the positive outlook for the next 12 months.
The agency’s robust client portfolio and financial health are central to its optimistic future projections.
Dowds’s statements reflect confidence in the agency’s ability to sustain growth and continue delivering quality services.
Legacy and Achievements
Adrian Rowe, the out-going founder, expressed pride in the agency’s long-standing track record.
Rowe highlighted Red C’s achievement in establishing a strong UK and international client base over 30 years.
He is confident that the new leadership will continue the agency’s philosophy of prioritising clients and exceeding expectations.
Supporting Team Members
The new leadership will be supported by seasoned staff members.
This includes Katharine Mitchell as Strategy Director, Christopher Morey as Search Director, and Stuart Clark as Head of Copy.
Their support is viewed as crucial for the smooth transition and continued success of Red C.
In conclusion, the management buyout at Red C symbolizes not just a change in leadership but also a commitment to sustained growth and continuity. With a rich history and a forward-looking approach, the new owners are well-equipped to build on the agency’s legacy, ensuring long-term success and innovation.
The support from a seasoned team and the strong financial health of the agency further bolster this optimistic outlook. Adrian Rowe’s confidence in the new leadership highlights the trust and belief in their ability to continue prioritising clients and exceeding expectations.