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Major Reorganisation Ahead for UK’s Leading Country Club Chain

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In a significant development within the UK’s leisure industry, one of the nation’s largest country club chains is poised for a potential sale. The move follows strategic deliberations by the private equity owner, marking a crucial phase in its business trajectory.

Upcoming Auction of The Club Company

The Club Company, renowned for its expansive 17-location network, is on the brink of entering the auction market. This pivotal decision by Epiris, the company’s private equity backer, is expected to spur significant interest from potential investors. With prime properties across key locations such as Staffordshire, Dorset, and Warwickshire, the portfolio boasts championship-level amenities.

DC Advisory has been engaged to oversee this crucial sale, ensuring the process aligns with market expectations. Preliminary discussions with interested buyers have already commenced, underlining the attractiveness of this strategic asset.

A Glance at The Club Company’s Portfolio

Established as a key player in the UK leisure sector, The Club Company offers more than just golf and fitness facilities. Each site integrates well-equipped restaurants, bars, and accommodation, catering to a diverse clientele.

Since Epiris took the reins in 2018, four new venues have been added, further cementing its market position. This strategic expansion hints at the potential for growth under new ownership.

Strategic Implications and Market Potential

The impending auction could reshape the competitive landscape of the leisure industry.

Epiris’s strategic exit might catalyse further consolidation within the sector, attracting interest from both domestic and international investors.

With valuation expectations remaining confidential, stakeholders are keenly observing the unfolding developments. The outcome could provide a benchmark for future transactions in this space.

Industry Reaction and Investor Interest

Potential buyers are exhibiting marked interest in the assets, drawn by the unique value proposition the chain presents.

The transaction is not just about real estate; it’s about acquiring a brand with a strong foothold and customer loyalty.

Epiris’s Timing and Future Outlook

Epiris’s decision to sell now reflects a considered strategy amidst changing market conditions. The timing could be opportune, aligning with investor confidence levels and market trends.

Since its acquisition, Epiris has focused on expanding and enhancing facilities, setting the stage for potential new leadership to capitalise on these improvements.

The forward-looking approach adopted by Epiris underscores a broader trend among private equity firms looking to realise gains through strategic asset disposals.

Potential for New Ownership

New ownership could bring innovative strategies and fresh investments, propelling The Club Company to new heights.

This transition period may foster enhancements in service offerings, operational efficiencies, and customer experiences. The club’s brand stands to benefit from renewed focus and direction.

Strategic shifts could open doors to partnerships and alliances, expanding the reach and appeal of the club’s portfolio across and beyond the UK.

Conclusion of Current Discussions

As discussions continue, the industry waits in anticipation for the next phase. The completion of this sale will likely serve as a significant marker for the leisure sector.


This potential sale represents both a challenge and an opportunity within the leisure industry. Epiris’s adept handling could set a precedent for future strategic exits in the sector.

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