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Major Appointment at Software Firm Advanced

major appointment at software firm advanced business manchester

A significant development has taken place at the British software and services provider, Advanced.

The firm has announced the appointment of Amanda Grant as the new product strategy director, a critical role within the organisation.

Promotion to Product Strategy Director

Amanda Grant has been promoted to the role of product strategy director at Advanced, a firm based in Berkshire.

This promotion comes just months after her appointment as product management director for the company’s public, private, and third sector markets.

Role and Responsibilities

In her new role, Grant is tasked with developing and delivering an innovative product roadmap that leverages cloud and emerging technologies such as artificial intelligence.

She will report directly to Advanced’s CEO, Gordon Wilson, and collaborate closely with Chief Technology Officer Jon Wrennall.

Leadership Comments

Jon Wrennall, CTO of Advanced, expressed confidence in Grant’s capabilities.

“Amanda’s energy and dedication to customer-centric change management will be a vital addition,” he remarked.

Wrennall highlighted the need for in-depth knowledge to strategically utilise new technologies for long-term benefits.

He added that Amanda will shape the product roadmap and strategic direction across all markets.

Commitment to Equality

Advanced prides itself on promoting equality within its ranks.

Amanda Grant’s appointment makes her the third female member of the company’s operations board.

This move reflects the firm’s dedication to inclusive leadership.

Impact on British Businesses

Amanda Grant believes there is a significant opportunity for British businesses to adopt digital technologies to enhance productivity and innovation.

“I’m excited to work closely with Jon to drive forward our technology platform’s direction,” Grant stated.

She emphasised the importance of the R&D facility in delivering value across customer organisations.


This appointment signifies Advanced’s commitment to innovation and strategic growth.

With Amanda Grant at the helm of product strategy, the firm aims to stay competitive by delivering top-tier solutions.

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