The Manchester-based platform, MagnaPass, is making significant strides towards international expansion.
With a focus on empowering independent fitness professionals, it offers a wide array of classes and unique experiences.
Founded in 2016 by CEO Adam Barker and COO Sean Downey, MagnaPass emerged as a revolutionary online platform in the health and fitness sector. The platform connects fitness professionals with the wider public, offering a variety of classes from yoga to rock climbing.
The core concept behind MagnaPass is to promote independent studios and freelancers by highlighting the unique experiences they offer. This approach fills the gap for fitness professionals who wish to create personalised fitness plans yet lack the resources to do so.
MagnaPass caters to a broad audience by offering classes across various disciplines, including yoga, swimming, crossfit, and boxing. The flexibility in offerings ensures there is something for everyone, which enhances user engagement.
The platform offers users not just fitness classes but also experiences, such as breakfast sessions, and even extends to gift vouchers. Additionally, MagnaPass provides tips on nutrition, recipes, and a video series, creating a holistic approach to fitness and wellness.
Having secured £100,000 in funding, MagnaPass is strategically focused on expanding its footprint beyond Manchester.
The immediate goal is to consolidate its presence across the North, targeting cities like Leeds, Liverpool, and Newcastle.
With plans to branch into international markets by 2020, MagnaPass is setting its sights on the US, Asia, Western Europe, and even Dubai.
MagnaPass thrives on community-driven growth by engaging with fitness studios through social media platforms such as Instagram.
Word of mouth is particularly significant in fostering collaborations, with partners often introducing the platform to new prospects.
To date, MagnaPass boasts 90 partners running 250 classes in Greater Manchester, with an emphasis on the popularity of yoga and HIIT classes among users.
The recent funding round led by a consortium of North West-based angels and supported by Business Growth Hub’s Access to Finance service marks a significant milestone for MagnaPass.
To date, MagnaPass has raised £150k with further plans to pursue a £200k funding round. This financial backing aims to facilitate the hiring of a head of marketing and relocation to a new Manchester site.
The competitive landscape of the online fitness sector presents both challenges and opportunities for MagnaPass. Navigating through competition requires a unique value proposition and continuous innovation.
The platform’s emphasis on unique experiences and community engagement provides a solid foundation to leverage market opportunities while addressing potential hurdles. MagnaPass’s ability to adapt and evolve is key to its sustained success in the industry.
MagnaPass’s trajectory suggests a promising future for the Manchester-based platform to broaden its horizon.
The combination of strategic expansion, community engagement, and innovative offerings positions MagnaPass as a leader in the realm of health and fitness platforms.
MagnaPass is poised for a bright future, emphasised by its innovative approach and strategic expansion plans.
Its dedication to providing diverse fitness experiences and community engagement heralds a new era for the fitness industry.