Lobster is revolutionising the way brands and agencies license visual content. The London-based company is expanding its reach through a new crowdfunding initiative.
Using AI technology, Lobster curates a vast library of images and videos from social media, offering brands access to authentic visual content. This move is aimed at enhancing their adtech capabilities and expanding their user base.
AI Integration in Visual Licensing
Lobster utilises advanced AI algorithms to streamline the process of licensing visual content from social media. This innovation not only boosts efficiency but also ensures that brands can tap into a wider array of authentic imagery. By aggregating content from platforms across 144 countries, Lobster offers a diverse and global perspective that is invaluable for modern marketing.
The platform’s AI technology identifies high-quality images that meet the specific needs of brands and agencies. This means that users no longer have to sift through countless posts to find the perfect image; Lobster’s system does the heavy lifting for them, saving time and resources.
The Crowdfunding Campaign
Lobster has proudly launched a crowdfunding campaign to support its ambitious goals. The funds raised will be directed towards enhancing their adtech features and developing more sophisticated AI-driven tools. This is not merely about raising money; it’s about rallying a community around a vision for the future of visual media.
The crowdfunding effort is a strategic move to increase brand awareness and engage with a broader audience. By involving the public, Lobster hopes to build a strong base of advocates and users who are invested in the company’s success.
Real-World Applications and Partnerships
Lobster has already established partnerships with some of the leading agencies and brands such as McCann London, Leo Burnett Chicago, and R/GA New York.
These collaborations demonstrate the platform’s credibility and the trust major industry players have in Lobster’s ability to deliver high-quality content.
The company’s partnerships are a testament to its effective use of AI in transforming the way visual content is sourced and licensed, setting new standards in the industry.
Innovations in Machine Learning
Machine learning lies at the core of Lobster’s operations, enabling the platform to offer unique services such as resolution expansion. This feature allows brands to utilise images in various formats without compromising quality, catering to different marketing needs.
Lobster’s commitment to innovation continues with plans to further refine its AI technologies to ensure better image authenticity and protect content creators’ rights. These advancements are critical in addressing the growing demand for genuine user-generated content in advertising.
Future Goals and Expansion Plans
Looking ahead, Lobster is focused on expanding its client base significantly, aiming to collaborate with over a hundred agencies. This growth strategy includes opening new offices in the United States, enhancing their presence in a key market.
The company’s future plans also involve refining their AI automation techniques, promising to offer even more efficient solutions for content licensing and distribution.
By continually improving its technology and expanding geographically, Lobster is poised to become a leader in the AI-powered visual licensing industry.
Empowering Content Creators
At the heart of Lobster’s mission is empowering individual content creators by providing them with a platform to monetise their work. This not only benefits the creators but also enriches the pool of authentic content available to brands.
By licensing directly from social media users, Lobster ensures that content creators receive fair compensation for their efforts, fostering a more equitable creative ecosystem.
This approach helps bridge the gap between brands and consumers, offering a more personalised and genuine marketing experience.
Lobster’s AI-driven approach is redefining visual content licensing, offering unique opportunities for both brands and individual creators.
As the company embarks on its crowdfunding journey, its vision for an innovative and inclusive marketplace is becoming a reality.