LIVEWELL, a leading specialist in health and wellbeing, is making significant moves to expand its online reach. They offer diverse services, including massage and reflexology, to clients all over the UK and even globally.
Recognising the importance of digital channels, LIVEWELL has recently invested in bolstering its online presence. Despite initial success, growing competition has highlighted the need for specialised expertise to maintain and enhance their progress.
Expansion through Digital Channels
LIVEWELL, a prominent name in the health and wellbeing sector, aims to enhance its online presence. Their services range from massage to reflexology, reaching clients across the UK and globally.
The company’s leadership recognises the importance of digital channels in achieving their ambition of becoming the go-to company for health and wellbeing. Recent investments in their online presence have begun to produce promising results, but increased competition necessitated additional expertise.
Collaboration with SEO Experts
LIVEWELL turned to The SEO Works for help with search engine optimisation. An initial enquiry led to a detailed audit that uncovered several opportunities for improvement.
The SEO Works, known for their expertise in the health and wellbeing sector, offered a competitive pitch. Their impressive track record and thorough audit made them the ideal choice to lead LIVEWELL’s SEO campaign.
This collaboration aims to build the SEO strategy from scratch, focusing on keyword and competitor research to guide content creation and increase the website’s authority.
LIVEWELL’s Strategic Revamp
LIVEWELL has significantly expanded since its inception in 2012, initially serving the domestic market but now including the corporate sector as well. To reflect this growth, they recently revamped their website and brand image.
Managing Director Steven Hartill stated, “Our goal was to create a website experience that is not only user-friendly but also rich in high-quality content that provides real value to our visitors.”
The decision to work with The SEO Works aligns with LIVEWELL’s commitment to sustainable, organic growth through high-quality, white-hat SEO techniques.
SEO Campaign Focus Areas
The campaign’s primary focus will be on building the SEO approach from the ground up. This includes keyword and competitor research to inform strategy and targeting.
The SEO team plans to create a wealth of rich content around relevant topics to establish LIVEWELL’s authority and expertise in the field.
Alex Hill, Sales Director of The SEO Works, expressed enthusiasm for the project, highlighting the strong collaboration and potential for a successful campaign.
The SEO Works’ Expertise
The SEO Works specialise in SEO, PPC, Digital PR, Web, and Paid Social advertising. They have a history of working with healthcare clients, including the NHS and Benenden Health.
Their expertise and successful track record in similar projects make them a reliable partner for LIVEWELL’s ambitious goals.
The collaboration is expected to leverage The SEO Works’ award-winning approach to help LIVEWELL stand out in search engine results.
Building Authority and Expertise
Creating high-quality, informative content will be crucial to the campaign’s success. This content will cover various relevant topics to build authority and credibility.
The SEO strategy will include sustainable, organic growth tactics rather than quick, short-term solutions.
LIVEWELL aims to maintain the integrity and professionalism that their clients expect while improving their online visibility.
Long-Term Goals
LIVEWELL’s partnership with The SEO Works is part of a broader strategy to secure long-term growth and visibility.
Both companies are committed to a collaborative approach that will evolve and strengthen over time.
The goal is not just to improve rankings but to provide valuable content and services that meet the needs of their diverse clientele.
In conclusion, LIVEWELL’s strategic partnership with The SEO Works marks a pivotal step in their journey towards greater online visibility. This collaboration leverages expert SEO strategies to enhance LIVEWELL’s authority in the health and wellbeing sector.
Through a meticulous approach focused on high-quality content and sustainable growth, both companies aim to achieve long-term success. This initiative not only aims to improve search engine rankings but also to provide valuable resources to their extensive clientele, ensuring a lasting impact in the industry.