Premier League club Liverpool has announced a new partnership with a blockchain-based trading application, enhancing fan engagement.
Liverpool FC has established a partnership with a blockchain-based trading application. This collaboration is set to drive technological advancements across the UK, Europe, and Asia, where Liverpool has a substantial fanbase. The initiative aims to increase the downloads of the new trading application, incorporating blockchain settlement technology, whilst also benefiting from matchday sponsorship.
High-profile players such as Naby Keita, Alisson Becker, and Georginio Wijnaldum are featured in a TV commercial launching today. Billy Hogan, the managing director and chief commercial officer at Liverpool FC, stated, ‘We are very happy to add this collaboration as our newest club partner and our official online foreign exchange trading partner. Our global following will generate exposure for this application, especially as our core markets in the UK, Europe, and Asia have tremendous numbers of Liverpool FC supporters. Through this new partnership, we look forward to marketing activations that will offer our fans activities and experiences to bring them even closer to the club.’
The CEO of the trading application expressed enthusiasm about the partnership and the launch of their innovative blockchain-based trading application. ‘Today is a proud day for us as we launch our innovative blockchain-based trading application and partner with Liverpool FC. We believe in a market that does not discriminate or play favourites. We have developed a pioneering blockchain-based settlement system that instils trust by delivering greater security and process efficiency. Trading should be, and can be, more transparent and fair for all traders, regardless of experience or the size of their account.’
This partnership marks a significant step in leveraging technology to enhance fan engagement and bring them closer to Liverpool FC through innovative experiences.