Havas Play UK and Havas Red North have been selected by Montirex to develop key strategic partnerships and manage public relations. The goal is to strengthen Montirex’s presence and cultural impact across the UK.
Montirex, a Liverpool-based brand founded in 2018, seeks to extend its reach beyond the North West through this collaboration with Havas. The partnership aims to enhance Montirex’s reputation and visibility on a national level.
Montirex Teams up with Havas Play UK
Havas Play UK has been appointed by Montirex to oversee and develop its strategic creator and brand partnerships.
This appointment aims to enhance Montirex’s “cultural significance” across the UK, including London, Ireland, Scotland and the Midlands.
Havas Red North will manage public relations for Montirex.
Montirex: A Brief History
Montirex was founded in Liverpool in 2018 by Daniel Yuen and Kieran Riddell-Austin.
The brand has seen remarkable success in the North of England, driven by a passion for creativity and community.
Now, Montirex seeks to establish a foothold beyond the North West.
Havas Play UK’s Strategic Vision
Havas Play UK will develop a unified artist, influencer and talent engagement relations strategy for Montirex.
They aim to build brand awareness and enhance Montirex’s reputation as a community-rooted brand.
The agency has already launched a nationwide campaign, ‘Break the Wall’, supporting mental health awareness through CALM.
A Shared Ethos and Vision
Rosie Holden, president of Havas Play, lauded Montirex’s success in the North.
She emphasised the shared ethos of creativity and community between Montirex and Havas Play.
Havas Play aims to bring Montirex to the national stage through integrated creator campaigns.
Havas Play’s Dedication to Community
Amanda Calder-McLaren, CMO of Montirex, praised Havas Play’s cultural and community focus.
She highlighted Havas Play’s nationwide presence and expertise in creator campaigns.
Montirex aims to reach young people passionate about sports, style and adventure.
Break the Wall Campaign
The ‘Break the Wall’ campaign aims to tackle the stigma around mental health.
It encourages the community to check in on their mates and support each other.
The campaign aligns with Montirex’s vision of promoting mental well-being.
Looking Ahead
Montirex’s partnership with Havas Play signifies a bold step towards national recognition.
Both companies are committed to challenging the sportswear status quo.
This collaboration is expected to bring fresh and innovative campaigns to the UK sportswear market.
Montirex’s partnership with Havas Play UK and Havas Red North marks a significant step towards national recognition.
Together, they aim to challenge the sportswear status quo with creative and community-focused campaigns.
This collaboration promises to bring innovative and impactful initiatives to the sportswear market.
