Leith, an agency based in Edinburgh and Manchester, has been selected as the creative agency for the Luton Airport Express. This appointment comes after a competitive pitch.
They will be crafting a new campaign for the Luton Airport Express, which includes film and radio, to change public perception of the journey from London to Luton Airport.
Introduction of Leith as Creative Agency
Leith has been appointed as the creative agency for the Luton Airport Express. This follows a competitive pitch.
The agency, based in Edinburgh and Manchester, will create a new campaign. This campaign includes film and radio.
Focus of the Campaign
The campaign aims to change perceptions of the Luton Airport Express journey. Currently, many think the journey is long and arduous.
However, the reality is an affordable, half-hourly service. The journey only takes 32 minutes.
The goal is to highlight this quick and convenient service to travellers.
Backing of East Midlands Railway
This win follows Leith’s selection for the East Midlands Railways Creative Agency Framework. This happened earlier in 2024.
East Midlands Railway operates the East Midlands franchise and Luton Airport Express.
Client’s Insights and Expectations
Jenna Cowie, head of revenue and marketing at Luton Airport Express, shared her thoughts.
“We’re delighted to be working with Leith following our most recent competitive pitch,” she said.
She added that they wanted daring and memorable creative work.
Leith’s Perspective
Ed Brooke, executive partner at Leith, expressed excitement.
“We are delighted, after our first pitch, to work on the Luton Airport Express account,” he said.
He emphasised the service’s benefit to savvy travellers.
Strategic Insight and Creative Direction
The agency’s focus will be on strategic insights and bold creativity. They aim to match the ambition of the Luton Airport Express brand.
Leith secured this opportunity with focused strategic insight.
Expected Outcome of the Campaign
Leith plans to reveal their first work soon.
Jenna Cowie expressed excitement to show passengers the new work.
The campaign is expected to be daring and memorable.
Future Collaborations
This project marks the beginning of Leith’s collaboration with Luton Airport Express.
Future campaigns are expected to follow if the initial work is successful.
Importance of the Service
Luton Airport is the UK’s fifth busiest airport. Many travellers need efficient transport options.
Highlighting the 32-minute journey aims to attract more users to the service.
Background of Luton Airport Express
The Luton Airport Express launched on March 23.
The service is part of the East Midlands Railway’s offerings.
It aims to provide a seamless travel experience between London and Luton Airport.
Background of Leith
Leith is a creative agency with offices in Edinburgh and Manchester.
They are known for their strategic insights and bold creativity.
Conclusion
The collaboration between Leith and Luton Airport Express is expected to be fruitful.
Both parties are eager to see the campaign’s impact and future potential.
The collaboration between Leith and Luton Airport Express presents a promising venture. It anticipates a positive shift in public perception towards the Luton Airport Express service.
Both parties are eager to unveil their creative campaign. Success in this initial phase may pave the way for future projects.