Leith has unveiled a new 30-second TV advertisement in the UK that brings the character of Mr Vegas to life, infusing commercial breaks with a touch of Vegas neon.
In the latest TV campaign, Mr Vegas represents an online casino platform, offering viewers the excitement of playing thousands of games and experiencing the thrill of the ‘City that Never Sleeps’ from the comfort of their own homes. The advertisement opens in a traditional British cafe, where a woman looks up from her coffee and exclaims, ‘It’s Mr Vegas!’. Her excitement is justified as Mr Vegas, adorned in a bejewelled and bedazzled outfit, makes his grand entrance with his signature cry, ‘Wooooooah Mr Vegas’.
As the commercial progresses, Mr Vegas performs a whimsical transformation act with a thrust of his hips. The woman is suddenly dressed in a glitzy Roman gladiator outfit, a waiter passing by is turned into a kitsch cowboy carrying an unconventional plate of chips, and a diner engrossed in his newspaper becomes a feather-topped glittery dancing girl. This whirlwind of transformations ends with the tagline, ‘Give your day some uhh,’ encouraging viewers to seek ‘the only true Vegas experience from your home’.
The campaign, directed by Sye Allen and produced by Amber Hooker and Jennifer Howells for Leith Studios, aims to capture the essence of Vegas’ bright lights and magical experiences. The media planning and buying for the commercial was handled by All Response Media. Marco Trucco, the Chief Marketing Officer of the gaming company behind Mr Vegas, expressed, ‘We wanted to bring our brand Mr Vegas to life with a character that would capture everyone’s attention. We briefed this idea to Leith and they delivered way more than that! We’re sure the new Mr Vegas ad will bring a moment of extra fun for TV audiences, just like our website where you can choose among thousands of games and win, just like in Vegas’.
Ed Brooke, executive partner at Leith, added, ‘With a name and brand like Mr Vegas, we couldn’t wait to bring him to life, and we think audiences will love our jazzy, joyous representation of the home of bright lights and magical experiences. There may be many websites and apps with Vegas in the title, but we’re sure you’ll remember there’s only one Mr Vegas…uhh!’
The new TV advertisement for Mr Vegas promises to bring a burst of excitement and a touch of Vegas glamour to viewers’ lives, embodying the essence of the vibrant city through a captivating character and memorable transformations.